Social media completely changed the way businesses interact with people. It broke down the barriers between customers and the brands they support. It also created new ways for businesses to engage and interact with prospective customers. In many ways, it gave small and mid-sized brands a new set of advantages when it comes to growing their businesses.

Twitter is still a tool I use consistently when it comes to business development. And, while some argue that Twitter is past its prime, I still think it can be an incredibly useful tool for growing your business—if you know how to use it correctly.

One of the things I love about Twitter is that it allows you to listen and engage with people in ways that are not possible with other social media platforms. And, maintaining an active and effective Twitter presence doesn’t require a lot of time. In fact, with the right processes and systems in place, Twitter could become your most effective business development tool with only ten minutes a day.

3 Ways to Use Twitter for Business Development in Less than 10 Minutes a Day

Here are a few of my favorite, quick and easy ways to use Twitter for business development in less than 10 minutes a day:  

  1. Reuse and repurpose thought-leadership content. Another quick and easy way to maximize Twitter is to share micro-content of your most popular blog posts and resources. By setting aside a few minutes daily to schedule a few tweets to automatically post throughout the day, you can maintain an active presence without having to manage it in real time. Scheduling your content in advance helps you maintain consistency, but engaging daily helps you stay relevant.
  2. Check-in and engage with key influencers in your industry. One of the things I love about Twitter is that it is built so that people can connect with people. By learning how to connect with key influencers on Twitter, you can build meaningful connections with people who can help you increase brand awareness and reach new customers. As Twitter has evolved, I’ve noticed less and less interaction over the years. I think we have a real opportunity to stand out by taking a quick second to respond or engage with someone when they post something interesting. The key is to be human and actually build a relationship.
  3. Set up searches to respond to questions people are asking. My absolute favorite way to use Twitter for business development is to respond to the real-time questions and challenges people have in your industry. By learning how to set up Twitter searches for relevant topics and questions in your industry, you can quickly scan the latest questions and respond accordingly. This is a great way to create a connection with a potential customer who might not have even known your brand existed.

As a business leader or marketing professional, I know how incredibly busy your day can be. But, setting aside 10 minutes to leverage these three ideas could open up a whole new world of business development opportunities. The good news is that there are tools that can help you implement each of these ideas. Here are a few of my favorite ones.

Whether you’re just starting out on Twitter, or you’ve had an account for years, I hope these ideas can help you generate the greatest return in the least amount of time.