Facebook Live has quickly become the biggest trend that businesses are trying to figure out when it comes to using social media. And there are some good reasons for that …

  • One-third of all online activity is spent watching video.
  • 80% of internet users can recall a video they watched in the last 30 days.
  • 75% of executives watch work-related videos on business websites at least once per week.


With Facebook Live, you don’t need a large budget to turn your video into an experience or event. Furthermore, it allows your audience to connect with you in real time, and it can all be done with a few presses of a button.

3 Quick & Easy Ways to Use Facebook Live for B2B Marketing

If you’re still on the fence about how to use Facebook Live, or if you’re looking for new ways to leverage it, here are a few quick and easy ideas:

1. Conduct live Q&A sessions.

This is great if you have anyone in your company with a thought-leadership platform. People tend to pay more attention to things like interviews or Q&A sessions if they are happening live. This allows your brand to capture attention, in addition to creating an authentic, real connection with people online.

2. Live stream a new product launch.

Product launches are extremely exciting, but, many times, they are also very exclusive. Using Facebook Live to show off your new product and highlight what it can do is a great way to “invite everyone to the party.” In recent years, numerous industries have begun live streaming their events and product launches to give their audience a VIP experience of their own.

3. Offer online classes.

This is a great idea for any industry that requires ongoing education or continual learning. This will vary depending on the product or service, but here are some examples:

  • A nursery can host an online class about how to prune shrubs in the spring.
  • An accounting firm can host a session on what you need to do to prepare for tax season.
  • A restaurant can share one of their famous recipes.


Looking for more inspiration? Here’s a great post that highlights some of the most effective and creative Facebook Live videos from brands in various industries.

What are some other ways you’ve seen Facebook Live used effectively for business?