A highly-engaging and effective homepage is an essential piece of almost every website strategy. Your homepage doesn’t just need to exist, it needs to perform — it needs to attract visitors, educate them, and convert them into customers.
But what makes a home page effective? Ideally, you want to help people know what your organization is about, what they can do on your website, and why they should take action. If you want to optimize your homepage to deliver the right message and drive more leads, here are a few tips to consider:
- Create a few headlines and sub-headline ideas for your most important pages. To combat the question “Why should I buy from you,” use a powerful value proposition and steer clear from generic cliches, gobbledygook terms, and corporate jargon.
- Make sure to include clear call-to-actions and next steps. On your homepage, include links in your body copy, “next step” links at the end of the copy, and calls-to-action wherever appropriate. Including a little direction on what people should do next is key to converting them.
- Test your copy. For the most accurate indication of a winning headline, use A/B testing to determine which variation drives the most conversions.
Optimizing your website to drive traffic and convert visitors is key to growing your business in today’s digital age. If you want to learn more about how you can improve your website, don’t miss our free resource 25 Website Must Haves to Increase Traffic, Leads, and Sales!