“If you build it they will come.”
This idea might work well for baseball fields in Iowa, but unfortunately, the same isn’t true for your inbound marketing efforts. At Green Apple, we’ve had the opportunity to work alongside clients to develop a variety of helpful and engaging inbound marketing resources for their businesses to generate leads and convert prospects, but there’s one thing I always remind our partners when starting a project…
Your inbound marketing resource is only effective if people see it. The promotional strategy is just as important as the resource itself. In this blog, we’ll highlight four ways you can maximize the ROI of your inbound marketing campaign by proactively promoting it to your customers and target audience.
4 Essential Ways to Maximize Your Inbound Marketing Efforts
If you’re going to go through the hard work of creating an inbound marketing resource to generate leads, here are four ways you can promote it:
- Attention-Grabbing Emails
If you’ve got an existing list of contacts who might be interested in your offer, start there. When you’re ready to create your email, keep in mind that things like subject line and personalization are important. Create a subject line that makes people want to stop what they are doing and open the email. You should always keep the message inside your email short and action-oriented, as well as personalize each email for its recipient.
- Blog Posts
Email is good for alerting your existing contacts about your offer, but what about attracting new ones? The goal of a blog is to attract people interested in the subject matter of your offer, so you’ll want it to be on a similar topic and then link to your landing page for a deeper dive.
- Social Messages
Once you publish your blog, you can (and should) use your social media channels to promote it. You can promote the blog or the landing page itself. Just be clever with the content and don’t repeat the same post again and again. Instead, tailor messages for each channel.
- Pay-Per-Click Advertising
While paid advertising isn’t necessary for a good campaign, if you have the budget, you can certainly support your campaign with pay-per-click ads on Google, Facebook, or Twitter. To track your ads as part of your campaign, just be sure to create a tracking URL, so you can track which channels are driving the most traffic to your offer.
Learn More About Effective Inbound Marketing Campaigns
Inbound campaigns are an impressive feat once you have all channels firing toward the same end goal, but there are a lot of moving parts you have to manage in order to maximize your ROI.
Want to learn more about everything that goes into an effective campaign? Don’t miss our free resource, How to Grow Your Business with Inbound Marketing. In it, you’ll find everything you need to know, including a checklist for how to create, promote, and measure an effective inbound marketing piece.