Anyone who has ever stopped by Green Apple’s offices has likely had the chance to meet two important members of our team—Jack and Charlie. Charlie is our official greeter and makes sure everyone feels welcome and important. Jack’s role is to keep everyone at the office in line (primarily Charlie).
And, while both Jack and Charlie bring an incredible amount of happiness to the office, I’ve also found that they’ve taught me a few specific lessons when it comes to creating meaningful connections with people, which is essentially what we, as marketers, are trying to do every day.
4 Marketing Lessons I Learned from My Dogs
So, what can we learn about marketing from Jack, Charlie, and your own precious pup? Here are a few important lessons the boys have taught me.
- Be a friend. Dogs are known as man’s best friend for a reason. They’re always here for us when we need them, and they always seem to know exactly what we need at the moment. We should approach our customers and potential clients the same way. We should constantly be looking to make a client’s day better and to add value to their lives and work whenever possible.
- Be authentic. While they might think they’re humans, dogs are really good at being dogs. Whether it’s going on walks, playing with toys, or eating, dogs know what they love. They act the same way in every situation. In the same way, the best marketers are those who communicate in human ways. And, if we can be good at being authentic humans, we will forge stronger connections with our intended audience.
- Know when to say you’re sorry. Is there anything more moving than a dog who is so upset after they know they’ve made a mistake? I mean, how can your heart not melt when you see faces like this? In the same way, businesses should know when and how to say sorry if a mistake is made. While making pitiful faces might not help, admitting when we make an error can go a long way in earning trust with our customers.
- Have fun. One of the things I love most about dogs is that they’re always up for a good time. Marketers should take the same approach. Despite all the deadlines and goals, we shouldn’t forget to have a little fun every now and then. We all celebrate brands like Southwest Airlines and Old Spice that don’t take themselves too seriously. We shouldn’t forget to embrace that same mentality with our work from time to time.