The fact that social networks like Instagram and Snapchat have exploded over the past year is proof that consumers are driven by visual content. Photos and videos can be a great way for you to increase awareness and build equity with your customers and clients, especially during the holidays.
So how can your brand leverage visual content during the holidays to connect with customers? Here are a few ideas:
- Encourage people to share. Facebook and Instagram are great networks for hosting a holiday giveaway and sharing promotions. Many brands are encouraging followers to share photos and include hashtags to win a prize during the holidays. It doesn’t work for every business, but if you sell a product, this is a great way to combine visual content with the season of giving.
- Socialize your photo booth. Don’t just hold onto those photo booth photos from your company holiday party… Share them. This is a simple and easy way for you to spread the holiday cheer and show the personality of the people that make your company great.
- Add some holiday cheer to your cover photo. Updating your cover photo on Facebook or Twitter to reflect the holidays is another fun way to connect with your audience. If you’re looking to design a new Facebook cover photo for the holidays, here’s a cheat sheet to help you create the best images possible.
- Snapchat. Because Snapchat limits the amount of time your fans and followers can see an image, this can be a fun way to include visual content if you’re doing a holiday contest or giveaway. Use Snapchat to share “secret clues” for fans to follow and provide exclusive tips for your giveaway.
While Buddy the Elf may say that the best way to spread Christmas cheer is to sing loud for all to hear, when it comes to social media, visual content is a must if you want your customers to sing your praises.