Thanksgiving is a time we all stop and reflect on the things we’re grateful for. More than likely, your clients or customers are somewhere on that list (if they’re not, they should be — they’re the reason you’re in business). But do your customers know just how much you appreciate their business?
According to a recent study, 68% of customers leave cease doing business with a company because they feel that company is indifferent to them. As we spend time this week thinking and celebrating what we’re thankful for, here are 7 creative ways you can say “thank you” to the clients and customers who are keeping your company in business:
- Create a Loyalty Program or “VIP Membership” for your best customers. This is something Robbie Baxter unpacks in her book, Membership Economy. Your rewards program doesn’t have to be complex. It can be as simple as offering customers an annual discount on their anniversary.
- Make a donation to a cause you know your customers care about. Reach out to a select set of valued customers and let them know you’d like to make a contribution in their honor to their favorite charity.
- Listen to the suggestions customers provide and actually implement them. There is no better way to communicate with a customer than to show them you were listening. Your customers are a great source of areas you can improve as a business. Reach out to customers and tell them how you’ve implemented their suggestions.
- Give your loyal customers a discount or special promotional price, just because. Sending a note telling a customer you’ve taken $50 off their December bill as a way of showing appreciation for their loyal and continued service is a great way to keep their business in the future.
- Send customers your favorite business book that you know they’ll enjoy. This is a great idea for B2B companies. This gesture offers customers insight into your company culture and opens the lines of communication for future discussion about the ideas that you use to help shape your products, services, or strategies.
- Help teach customers something valuable that’s related to your industry or area of expertise. Two huge benefits come from thanking customers this way — customers trust you, and they have a greater appreciation for your products. It’s the ultimate win-win.
- Refer people you know to your customers’ businesses. B2B businesses should make every effort to say thanks by sending business to their customers. Look for opportunities to refer your customers to other clients or link them into your network.
I’d love to know what some other creative ways you’ve let customers know how thankful you are in the past!