We’ve finally reached the point where Twitter has become mainstream. While your brand may have been one only a few on Twitter in 2010, it now seems like every business and organization has a Twitter account. While Twitter used to be a virtual cocktail party of friends and brands, connecting one-on-one now sometimes feels like an overcrowded party where you often wonder if anyone can hear what you’re saying.
Because your competitors are probably at the party too at this point, how do you rise above the noise and make sure the things that you’re saying are getting noticed? Here are three quick ideas:
1. Change up your timing and frequency.
Sometimes you need to change your approach when you’re trying to get attention at a party. The same principle applies to social media. Twitter is a fantastic tool to broadcast information, but it’s also instant and temporary. If you only tweet at the same time every day, chances are you are only reaching the same people. Broaden your audience by varying the times you post. A recent study shows that a tweet has a life span of 1 to 2 hours. Make every tweet count.
2. Make sure what you’re saying relates to your business or community.
We all love talking with people who know what they’re talking about without coming across as arrogant. Your goal on Twitter should be to build your reputation as an authority in your field, and a staple of your community. Keep your posts related to your field of expertise as much as possible. Don’t be “salesy” and always be conversational, but keep the conversation focused around your expertise. That’s the information that your followers are looking for you to provide, they don’t really care what you think about today’s headlines.
3. Engage in the conversation.
No one likes a person that’s constantly talking about him or herself. You’re missing the point of Twitter, and social media in general, if you aren’t engaging in conversation. Part of the benefit to Twitter over Facebook is the ability to communicate more freely with customers and prospective customers. If you are just talking at people and blindly broadcasting your message, you’re missing out on a lot of opportunities and not painting yourself in the best light. A good rule to follow: Listen as much, if not more, than you talk on Twitter.