Last month, Twitter announced that it is beefing up the search features with new filters on their iOS and Android app. This is great news for brands that understand the value of listening on social media, especially local brands.

The new features give you the ability to search for certain topics or keywords in your industry, allowing you to choose from photos, video, news and people. More options offer results from “all people” or just “people you follow,” as well as location-based results.

What does this mean for your brand?

Search results now show content that is filtered to the type of moments you want, which means you’re able to find exactly what you’re looking for. This means that the new filters allow you to filter through the irrelevant tweets and information to help you find your prospects and customers faster.

Learn from brands that are using Twitter search to connect with their audience.

If your brand has always thought about Twitter as a way to promote your content instead of listening and engaging customers and prospects, here are three brands to learn from:

1. Nashville Electric Service. NES does a great job to listening to customers and responding to every customer service issue quickly. When needed, they encourage people to DM them to help solve bigger issues offline.

2. Downtown Dental. If you don’t think Twitter can generate new business, take a lesson from Downtown Dental. They do a great job of searching Twitter for new Nashville residents looking for a dentist. When they see someone ask about finding a dentist in Nashville, they quickly respond and ask how they can help.

3. 107.5 The River. Another critical element of listening with Twitter is taking the information you receive and using it to make a difference offline. One example of a brand doing this well is the radio station, 107.5 The River, which takes song requests by “listening” on Twitter. For your brand, this is a way for you to take feedback from social media and use it to improve your product or service for the future.

Twitter can be one of the most valuable tools for your business. It can help you generate new business, improve customer service, and enhance your products and services. All you need to do is listen.

What are some other local brands that do a great job of using Twitter to listen and connect with their audience?