We’ve all seen the iconic scenes in romantic movies where the characters fall in love. But there’s always the scene before they actually fall in love, where one of the characters does something that absolutely charms the other to make them fall in love before they actually say it. It’s like the scene where Rose is dancing with Jack in one of the third class cabins in Titanic. Or the scene in The Notebook where Noah jumps onto the ferris wheel to sit in-between Allie and her date. In every movie, there’s a scene where one character woos the other before they fall in love.
But have you ever thought about creating that kind of the moment in the relationship you’re building with potential customers? How do you woo potential customers and make them fall in love with your brand before they even say the proverbial “I do”?
Make Potential Customers Fall in Love Before They Buy
In the spirit of Valentine’s Day, here are a few ways to make potential customers fall in love with your brand before they buy:
- Give Before You Get
Providing value so potential customers feel benefits from your brand is increasingly important. Whether it’s through a free resource or inspirational experience, the more you can add value to a potential customer’s life, the more they are inclined to come to you when it’s time to buy.
- Know Who You’re Trying to Woo
The guy doesn’t “wow” the girl by trying to impress every other woman in the room. He focuses on her. In the same way, potential consumers want to interact with brands in a highly relational way. Don’t worry about reaching everyone. Instead, focus on the dreams and desires of your primary buyer personas, and pay attention to them.
- Be Human
B2C marketers are great at creating human connections with prospects. Connecting on the human level can be difficult for many B2B marketers. However, by focusing on the benefits of your products in a way that is relatable and sounds like you’re sitting across the table from them, you can better tap into the human element in your marketing.
What are some other principles you’ve used to make potential customers fall in love with your brand before they buy?