We’re all familiar with the importance of mobile marketing in today’s increasingly digital world. We shop through the Amazon app. We check out restaurant reviews on Yelp. We hear about a new product or service and immediately search for it on our phones.
According to the Neil Patel, there was a 43% year-over-year increase on the total number of mobile searches last year. But how does our mobile-first world impact B2B businesses? Is it really worth investing in when prospective clients still have to interact with a salesperson to buy from your business?
The answer is: yes. Mobile marketing is crucial for all businesses, even B2B businesses who might not sell products or services directly to customers through their phones, and here are two reasons why.
1. Provides Sales Enablement Tools Integrated With Our Daily Lives.
More than likely, your phone is currently within reach. Realizing how integrated mobile phones have become with our daily lives can help identify new and creative ways to incorporate them into our sales enablement tools.
Let’s say you’re sponsoring a booth at a tradeshow. Rather than having a bunch of printed sales collateral on your table (that people eventually throw away), what if you created an app people could download that has all your information. Not only is this a way to stand out from other sponsors, but it also gives you the ability to track who downloads the app and interacts with it.
2. Provides New Marketing & Advertising Opportunities.