Brand Imaging

Brand Imaging Group

Website Redesign Creates a “BIG” Impression

The challenge
  • Highlight their agency-level design services
  • Educate prospects and clients on the scope of their capabilities.

In 2015, BIG approached Green Apple with a significant challenge. While the company was well-known for their incredible work, their website didn’t portray them as a competitive player in the branding and design industry. The team at Brand Imaging Group believed they needed a high-quality site for high-quality clients.

Services Used

  • User Experience

  • Content Strategy

  • Website Wireframe & Design

  • SEO Keywords and Copywriting

  • Custom Web Development

“BIG” Impression Web Design

In order to achieve their goals, Green Apple developed a comprehensive plan that would optimize the user experience. Using Google Analytics data and user experience best practices, Green Apple developed a design that would help visitors navigate the website, engage with the content, and take the appropriate next step through strategic calls-to-action.

With so much front-end research on user experience best practices, Green Apple was able to provide a design that included clean white space, large photos to showcase projects, and pops of color that highlighted Brand Imaging’s new color palette. The responsive interface and quick load times also enhanced the end-user experience.

The new design not only made an impression with the Brand Imaging Group team; it would ultimately help them create a significant response with potential customers who visited the new site.

Strategic Content

In addition to the new design, Green Apple knew that it would be important to craft a content strategy that highlighted Brand Imaging Group’s high-quality services and included content that would help drive more traffic to the site and be readily indexed by search engines, allowing more people to find the site (ie. search-engine optimization, or SEO).

As a result, the site was designed in a way that helped Brand Imaging create a compelling experience that educated visitors on their unique process and offerings, highlighted their exceptional work by showcasing featured work and case studies, and told a story through client testimonials.

To enhance SEO and help educate visitors on the wide array of products Brand Imaging offered, Green Apple researched and developed detailed copy for every product page, which focused on highly searched keywords in the sign and print industry

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