How a New Story Can Change Everything
The Gardner School is a Nashville-based early childhood education center for children ranging from infants to private Kindergarten. In 2014, the school decided to work with Green Apple Strategy for a website project to increase awareness and enrollment for their three campuses.
While a new website would definitely help The Gardner School match the web properties of other schools in the area, Green Apple saw this project as an opportunity to tell a completely new story that would stand out and capture all the benefits Gardner had to offer.
Green Apple helped The Gardner School build a website that would create an experience for visitors. Google 360° images were taken of the facility and added to the website to provide out-of-state parents with a virtual tour. The website was also built to create a personal experience for every prospective parent by helping them navigate towards information for their specific age range, including an in-depth look at the curriculum the school used for it’s pre-K and Kindergarten classes. These new features add features would truly become differentiators for the center.
The most significant change to the website wasn’t the new look and feel, it was a video that perfectly communicated the value of The Gardner School. While other preschools in the area used videos with parent testimonies or a welcome from the director, we saw the website relaunch as an opportunity to tell a truly unique story through the lens of a Kindergartener.
In addition to maximizing advertising opportunities, Green Apple worked with The Gardner School to integrate the story into the interest meeting for prospective parents and children. Instead of providing parents with a packet of information, Green Apple helped the Gardner School develop an entire welcome kit complete with a stuffed bear, pencil, and clipboard the child could use to draw and “take notes.” The kit became a hit with parents and kids, providing another way for The Gardner School to differentiate itself from other preschools.
Increase in web traffic
New email subscriptions
Average views per video