Make marketing more personalizedWhile I try to stick to writing about social media, sometimes there are marketing topics that are too important to ignore. Right now, mobile marketing is one of those topics. I recently ran across this interesting blog post that stated that mobile searches will outpace traditional searches in 2015. That means that by this time next year, there will be almost as many people searching your products or services on their mobile devices than on their computers.

If there’s one thing you should be planning for next year, it’s the impact mobile is going to have on your overall marketing efforts. Here are a few simple tips to make sure you’re prepared for the mobile majority:

1. If you don’t have a mobile site, develop one NOW! If your site is not already mobile-friendly, consider revamping its design. Ideally, switch to a responsive design that automatically resizes the screen and provides the optimal user experience for your visitor.

2. Make your website and e-newsletter content easy to read. Both your website and many of the e-newsletters that you send are being read on mobile devices. The likelihood of your message getting read by your audience is minimal if it’s not easy to read. Make sure your homepage and e-newsletters are written like a good newspaper front page. Provide key headlines and content call-outs with information your audience wants and needs.

3. Utilize mobile-friendly ads and offers. Many mobile device users are coming to rely on apps more than on the mobile Web. So often the best way to reach people on their smartphones and mobile devices is by buying mobile in-app advertising. Services like Google’s AdMob can be a great place to test in-app advertising at a low cost.

4. Optimize your social marketing for mobile. Make it easy for people to connect with you on Twitter and Facebook from your mobile site. Consider how you might use geolocation social networks like Foursquare, Here on Biz, or Tinder to connect with your clients or customers. Make your website a one-stop-shop for inviting your audience to connect.

5. Make your mobile marketing personal. Mobile is a personal experience. We can customize every device’s sounds and functions. You can help your mobile marketing efforts by customizing how you connect with customers based on their preference. This infographic provides some other great ideas for how to make your mobile marketing more personal.

These are just some of the ways you can currently make use of mobile marketing for your business. While some mobile tactics create one-time awareness or sales, learning how to optimize all of your marketing efforts for mobile drives long-term engagement, revenue, and loyalty.