Social media has transformed the way businesses, both big and small, interact with consumers. However, whenever I talk with small business owners, they’re always skeptical about the impact social media can make for their company. It’s easy to doubt that social media can help your business when you compare yourself to companies like Red Bull, Oreo, or GoPro, but nothing can be further from the truth.
One of the greatest benefits of social media is that it allows the “little guy” to be just as capable as the industry giant.
How to Use Social Media to Make Your Brand Seem Bigger Than It Is
So how do you use social media to make your brand seem bigger than it is? Here are a few ways to maximize each platform:
1. Start using Twitter to listen.
Twitter is one of the most effective platforms when it comes to listening to what other people are saying about your brand or industry. One of the best ways to make your brand seem more prominent on social media is to set up searches on Twitter for certain keywords. It could be listening to what people are saying about your business on Twitter and engaging or responding to them. It could involve setting up searches for key questions people ask about your line of products and then responding to them. Either way, taking time to listen on Twitter, rather than just talking, is key to maximizing your reach.
2. When using Facebook, think video.
I’m not sure if you’ve noticed lately, but it seems like 90% of my Facebook newsfeed is videos. This was an intentional move by Facebook. One of the best ways your small business can increase exposure and reach on Facebook is to create videos. It could be something as simple as a quick 90-second testimonial from one of your clients or a short video from your sales rep answering a common industry question. Whatever kind of content seems to create the most traction, the good news is that Facebook makes it easy to create videos that seem highly produced.
3. Don’t forget YouTube.
YouTube is a channel most businesses ignore because they don’t have a video team to produce highly-creative and compelling videos. However, YouTube still remains the second-largest search engine behind Google. How do you capitalize on this, as a small business?
Instructional videos about your products, services, or common industry questions are a great way to get noticed. If done well and frequent enough, these videos can create lots of customers who understand your company, which, in turn, shortens the sales process.
What are some other ways your business is strategically using social media to help your brand stand out?