One of the things we love most about our work at Green Apple is the variety of businesses and industries we support. Our clients range from a B2B construction company to a B2C early childhood center. While the overall marketing philosophies and approach are similar, the tactics we use for each client can often be very different. In this post, we wanted to highlight some of the most essential 2022 Google search statistics for clients who are marketing directly to consumers. 

7 Important 2022 Google Search Statistics for B2C Marketers

Here are seven of the most interesting and insightful statistics for marketers and brands in the B2C space: 

  1. Almost half of all product searches begin on Google. (Source

Just like many other searches, 46% of consumers start with Google when looking for a particular product or service. Knowing where product searches start can help marketers understand the potential impact throughout the different stages of a customer’s buyer journey

  1. Nearly 35% of people will click on the first result of a search. (Source)

You need to rank first on important keywords for your business because that statistic drops dramatically after the #1 position. 

  1. 63% of Google’s US organic search traffic originates from mobile devices (Source

A close-up of a smartphone on the Google homepage

Mobile devices have now become the dominant search method for consumers. This is a  number that continues to increase year after year. Therefore, optimizing your pages for mobile ranking and usability is crucial to your business’s success.

  1. Paid search ads can boost brand awareness by 80%. (Source

If you want to improve your visibility, PPC links allow you to “buy” your way into the search results. The more people see your brand, the more likely they’ll interact with it. 

  1. 90% of users are likely to click on a page that lands on the first search engine results page. (Source).

If you can’t make the #1 search result, you should still try to get on the first page of Google search results. Based on survey results, it’s evident that people trust the first page of Google to help them find what they’re looking for. 

  1. Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine, including Amazon (15%), YouTube (9%), and Bing (6%). (Source)

The reality is that PPC advertising on Google is more effective than on any other platform. Investing in Google search advertising is still one of the best ways to reach customers who are looking for your product or service. 

  1. 23.6% of U.S. e-commerce orders originate from organic search (Source)

Having an intentional SEO strategy is essential for B2C businesses, especially for those in the eCommerce space. The last thing you want is for a competitor to swoop in and steal potential business because they ranked higher than you on important keywords and keyword phrases. 

As a full-service marketing agency, we’re constantly looking for ways to help our clients use every tactic at their disposal to grow their business. Our SEO Silo service was specifically created to help local companies boost their brand visibility and improve their online presence through SEO marketing. If you’re looking for ways to maximize your SEO efforts or improve your ranking on Google, our team has the experience and tools to help.