SEO is one of the hottest marketing tactics in the industry. It’s also one that seems to be the most elusive for leaders from every size business. While the fundamental principle remains the same—making websites easy to find and understand—the tactics involved are very different than they were even a year ago.
Recently, our team at Green Apple launched The SEO Silo as a unique way to address the SEO needs of businesses, both big and small. As we’ve worked to help business leaders maximize their digital presence in 2020, here are three specific trends we’ve encouraged them to consider.
3 SEO Trends Impacting Big and Small Businesses in 2020
1. Mobile Search
We live in a mobile-first world. In 2018, more than half of website traffic in the US was coming from mobile devices, and consumers spent three and a half hours a day on their mobile devices last year.
Consequently, Google has switched its priorities by introducing Mobile-First Index. This switch means that Google predominantly uses the mobile version of a page for indexing and ranking. Therefore, if your page doesn’t look good on a mobile device, or if the mobile version has less content, you may lose rankings in both mobile and desktop search results.
2. Local SEO
Local SEO has become an essential part of many business’ digital strategies in 2020. While there will always be general SEO best practices that are important from a local standpoint, there are also some specific ways to boost local SEO that are not particularly relevant to a national campaign.
3. Search Intent
Google moved away from exact-matching keyword optimization years ago. These days, Google doesn’t use the actual string of words that are being typed in the search box. Instead, it looks at the query context and analyzes the possible search intent to deliver results.
Google has become very good at understanding the searcher’s intent, and crafting content that focuses on a single keyword string doesn’t work as well as it once did. That’s why it’s crucial to create content that answers the questions people are asking in search—that’s what Google and our potential customers are after.
SEO is constantly evolving, just like every other area of marketing. Businesses who are willing to invest in it will move past those who are hesitant because they don’t fully understand it. I hope that these tools and tips will help you take the first step in maximizing SEO for your marketing efforts in 2020.
Contact Green Apple Strategy to learn more about The SEO Silo and what we can do for your local Google search rankings.