We’re just a few weeks away from the new year, which means that most businesses have already started evaluating this year’s strategy and planning for 2019.
For most businesses, lead generation is a staple of your marketing strategy that exits to help stir up additional interest in your products and services. Many have turned to content marketing and social media as ways to earn the attention and trust of new audiences. But, inbound lead generation doesn’t need to rely exclusively on online channels to be effective.
3 Ways to Generate More Leads in 2019 that You Might Have Missed in 2018
If you’re looking to generate more leads in 2019 but are struggling to identify new strategies to reach potential customers, here are three tactics you might want to consider next year:
- Take your content marketing efforts offline. If you’ve spent any time developing eBooks, webinars, or infographics as part of your lead generation strategy, consider how you start sharing the content face-to-face. For example, use your content to pitch presentation ideas at an event or conference in your industry. Or, better yet, host a ‘lunch-and-learn’ with potential customers and other leaders in your industry. Repurposing existing lead generation content is an incredibly easy and effective way to reach new customers.
- Leverage employee email addresses to share your thought leadership. This is one of the quickest and simplest ways to increase the number of people who read or download your resources. Simply set up your default email signature to direct people to your thought leadership and make it enticing by explaining how they will benefit by checking out your resources.
- Proactively seek out potential customers by answering their questions. If you’ve struggled to attract new leads to your website—go to them. Online forums like Quora and social media channels like Twitter and LinkedIn are great places to look for questions that you and your company can help to answer. Be careful to make it genuine, helpful, and relevant to the question. Point people toward your resources rather than blasting them with a salesy advertising message that might deter them from responding.