The 10 Details to Look for When Testing Your New Website

Launching a new website is no small feat. It requires a combination of strategy, creativity, design, and web development skills to execute the hundreds of details required for planning and building it. After hours of preparation and collaboration, the last thing you want is to launch your website without making sure it’s ready for an audience. Testing your new website before it goes live is absolutely essential for a smooth website launch.  As a full-service marketing agency, we’ve had the opportunity to help launch dozens of websites over the years. Along the way, we’ve learned certain best practices when it comes to completing the final details and testing a website before it launches. 

10 Details to Look for When Testing Your New Website

Here are 10 areas of your new website to test and review prior to going live. Within each of these categories, there might be dozens of specific details (e.g. – forms on multiple pages), so it’s important to create a comprehensive checklist that includes all the pages on your new site: 
1. Website Functionality
Making sure your website integrates with your existing systems and third-party websites or plugins is the first priority during a website review. This includes testing all outbound links, internal links, and forms on your website. Making sure your website is fully functional also means checking for HTML and CSS validation to ensure your website is accessible to search engines.  
2. Site Navigation and Content
In addition to checking the back-end functionality of your website, you also want to make sure it’s usable for your audience. This includes testing and verifying navigation features that make your pages easy to use and understand. This is also a time to review your content for any final editing or proofing that might be needed.  
3. User Experience
Creating a compelling user experience is key to attracting potential clients to your website. Before you launch, you want to make sure there aren’t any issues that might impact the experience people have on your site. When checking user experience, seek feedback from several individuals who haven’t worked on the website project. They’ll be able to see the site with new eyes and identify any issues that might arise when a new visitor first encounters the site.
4. Mobile Responsiveness
Making sure your website is optimized for mobile is essential. Responsive web design is a design that fully meets the needs of users and is displayed without any problems on any type of device or browser. The layout should automatically adapt to different sizes and capabilities of various devices. It should also take into account the way people explore websites on their phone through scrolling, touching, and zooming. 
5. Page Loading Speed 
Your website must have a fast page load speed if you want to be optimized for search engines. If the site is slow, it won’t get displayed among the top results. The ideal website load time for mobile sites is 1-2 seconds. 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. 
6. Your CTA Buttons
Your calls-to-action are one of the most important aspects of your website. They help visitors take the next step and inform you that people are interested in your products or services. It’s important to make sure the CTA buttons on your website integrate with your marketing and sales management systems. In addition, it’s helpful to make sure your CTA buttons are large enough to see, appropriately titled, and optimized to motivate people to take action. 
7. Security
Making sure your website is secure from potential hackers is critical, especially if you have a customer portal that stores any confidential information. Running penetration and vulnerability tests on your website can help you verify that the information system you’ve chosen protects data and maintains functionality as intended.
8. Your Website Backup Strategy
In today’s digital age, you want to have a plan in case your website crashes. Make a concrete plan addressing where you will back up your site, how often you will conduct a backup, and what your implementation plan will look like after launch. 
9. Your Website Metadata
Analyzing your metadata before launch is another way to ensure your website is optimized for search. You want to make sure each page has unique metadescriptions and that your metadata is properly in place for any social media sharing content. All spelling and grammar should also be correct in your metadata to make it properly searchable and indexable. 
10. Your Website is Linked to Google Analytics
Google Analytics 4 is one of the most helpful tools we have when it comes to managing your website. Before you launch, it’s important to make sure your website analytics codes have been added, funnels and goals have been added, and all your accounts are synced. If you run any digital advertising campaigns, you’ll want to make sure those accounts are synced as well. 

Let Our Team Handle the Details 

Failing to conduct a final test is one of the most common mistakes businesses make when launching a new website. At Green Apple, we do everything we can to help our clients avoid these pitfalls. If you’re looking for advice or support for designing a new website, our team can help. We’ll work to make sure your website fits within your overall marketing strategy and is built with longevity in mind. Connect with our team today to learn more about our process and share a bit more about what you’re looking for.

5 Ways to Attract Your Ideal Client to Your Website

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You have a great website. So, why are people not finding it? If they are coming across your website, why aren’t they staying? Are these visitors even your target audience? These questions may have crossed your mind as you’ve been navigating through your digital marketing strategy. It’s common for businesses to feel like they’re doing everything they can, with little to no result. That’s where we come in. To help you attract your ideal client to your website, we’re sharing five elements of your strategy that can make all the difference. 

1. Know Who They Are (In Detail)

Before you go looking for your ideal client, you must determine who they are. You may feel like you already know, but even if you do, it’s important to delve further into the details. An essential tool for this process is the client profile. By asking yourself deeper questions about who your clients are, you can paint a picture of your client that will guide your marketing decisions moving forward, such as where to advertise your website, for example. Need help coming up with questions? Take a look at our recent article, 20 Questions to Ask Yourself that Will Improve Your Customer Profiles.

2. Speak to Their Current Challenges

Understanding your clients’ pain points—their current challenges—you can speak directly to them, making them feel seen and heard. What keeps them up at night? What is that one thing they need to hear? If you can identify those elements, you can grab your audience’s attention by showing them that you can offer the solution they’ve been searching for. Utilize this messaging throughout your website, social media captions, blog articles, and more to attract the client who needs exactly what you’re selling.

3. Show them the Type of Results You Can Deliver

People are attracted to results, and rightfully so. They want to know that they’re spending their hard-earned money on a service that will deliver the promised results. Show your clients what you’re capable of. Create case studies and curate a portfolio so that your prospects can see what you’ve done for others. This way, they’ll be able to imagine what you could do for them. 

4. Provide an Excellent User Experience

When a prospect visits your website, you want to make sure that their experience is top-notch. This is sometimes their first impression of your business, and therefore should be a tool used to begin solidifying your relationship with this visitor. If they have a tough time navigating the site or aren’t drawn in by it, that might be all they need to know to begin looking at your competitors. 

5. Use SEO Best Practices

If your prospects can’t find your website, all of your effort could go to waste. It’s vital that you implement SEO best practices, such as adding keywords, metadata, and backlinks to your website so that you rank higher in search results. SEO can be a complex element of your digital presence, so it’s often essential to have a marketing team on your side, but there are a few tactics that you can implement yourself. Check out this article for a bit of guidance: 4 Steps Your Small or Midsize Business Can Take to Improve SEO.

Attract Your Ideal Client with Green Apple Strategy

We can help you reach your target audience through a comprehensive set of marketing tactics. Want us to join your team? Contact us today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.