There are hundreds of factors to consider when developing a marketing strategy for a new product or service. But, to create a successful product launch, you can’t market it within a vacuum. Now, more than ever, it’s becoming clear that one of the things that matters the most is high-quality content.
As a result, content marketing has become an integral part of launching a new product or service line. But, the question most brands are struggling to answer is…What type of content do we need to create?
3 Content Marketing Tips for Launching a New Product or Service in 2019
The truth is that there isn’t one answer on the best type of content for launching a product or service. It will depend on many factors, including the nature of your product, the size of your marketing team, and your overall goals.
That being said, here are a few factors to help you determine the types of content you should create for launching a new product or service line:
- Are you looking to generate a quick buzz or focus on long-term growth? Time-sensitive content can help you leverage trending stories and topics to your advantage. For example, if you’re launching a new product before summer, you might promote it with marketing content that explains how it could be beneficial for your customers over the next few months. However, this timely content might not always be relevant for prospective buyers. If you’re looking to generate buzz quickly, focus on creating content that explains how your product or service can help your audience right now.
- What makes sense based on your team’s capacity or budget? Time-sensitive content for a product launch requires a lot of time and energy in a short period of time. You need to work very hard and fast to develop strong one-off content. Do you have a team or agency partner who can sustain a long-term campaign, or do you rely on freelancers to help you with short-term projects? Answering these questions should help you determine which strategy makes the most sense for your business.
- Is SEO an important factor for your marketing efforts? Evergreen content is valuable because it provides more opportunities to backlink to it in future marketing campaigns. This helps to improve your SEO efforts. If ranking high on Google is an important factor for your product or service, you might want to consider developing content that tells customers why your product will always be useful.
If you’re launching a new product or service line in 2019, I hope these questions help you determine which approach makes the most sense.