Have you planned your next marketing campaign?
Your brand’s growth is reliant on a comprehensive set of tactics to educate and engage your clients. How you plan your campaign, and how you execute that campaign, will make all the difference in your brand awareness, sales, and customer retention. But, how do you find the best angle? How will you catch your audience’s attention?
We’re here to help. When you sit down to plan your next marketing campaign, use the following tips and points to guide your strategy.
Find Your Audience’s Pain Points
When you put yourself in your audience’s shoes, you can begin to determine what their pain points are. Try to identify what motivates them to buy your product or service and what problem of theirs you’re trying to solve.
At the foundation, your campaign should speak to those pain points to show your audience that:
- You understand their issue
- You’re here to solve it, and
- You can do it better than your competitors.
Before you can present yourself this way, you must first thoroughly understand how your audience is feeling. If you’re having trouble putting yourself in your customers’ shoes, try building a customer profile with these 20 questions.
Lean on Your Analytics
The numbers don’t lie! Your analytics can serve as a guide as you build your campaign. Review your numbers across all tactics (e.g., email marketing, blogging, website visits, social media, etc.) to analyze what is working, what isn’t, and where there are untapped opportunities.
From these numbers, you can see which topics and conversations garnered the most interest from your audience and what fell flat. Are your customers most interested in a certain area more than others? Maybe that’s a good place to start when planning your next campaign.
Talk to Your Audience
Market research is now easier than ever, thanks to social media platforms and survey strategies. When planning your campaign, look to your audience to learn what they want to see from you and what they would benefit from. Depending on your social media platform of choice, this will look different. For example, if your audience frequents Instagram, you can easily set up a series of stories that poll your followers. However, on LinkedIn or Facebook, that may look more like starting a conversation with those in your industry.
Take a Look at Your Competitors
Though you don’t want to emulate your competitors, you do want to make sure that you have a good understanding of what they’re offering your audience. This analysis helps you see what you can improve upon and how you can take your offering a step further.
Put Your Differentiators at the Forefront
Your brand’s differentiators are what sets you apart from the crowd. It’s crucial that they’re at the forefront of your campaign, as these are your primary selling points. No matter how this campaign takes shape, ensure that your audience is always aware of what makes you different and how those differences serve them.
Have Fun with It
Create a campaign that they’ll love! Your customers have enough of the mundane in their lives. By creating a marketing campaign with an element of surprise and delight, you can engage your audience and make them excited about the customer experience—and set them up to look forward to what they can expect from your brand in the future.
Need Help Planning and Executing Your Next Marketing Campaign?
Are you looking for a strategic, full-service marketing firm to plan and execute your next campaign? Contact Green Apple Strategy today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.