If there’s one industry in which marketing can play a major role in helping a company stand out from the crowd, it’s real estate. Whether commercial or residential, real estate is always in demand, and the number of individuals and companies competing for customers’ attention continues to rise. So, how can real estate agents and agency leaders best leverage marketing to help them rise to the top within the industry? Here are our top marketing tactic suggestions and a few tips for getting the most return on your investment in real estate marketing.
5 Marketing Tactics for Real Estate Success
1. Invest in a professional and easy-to-navigate website.
For any real estate professional or company, an aesthetically-pleasing and functional website is crucial for presenting your listings, generating leads, and ultimately closing on the sale of a property. Even more, your website is the grand centerpiece for all your other marketing efforts—digital or print—as it serves as the home base for where you send your potential home buyers and sellers to view properties and request appointments for additional information.
2. Don’t underestimate the value of good photography and videography.
Let’s face it—photography can make or break a potential home buyer’s interest in your listing. Thus, investing in the best quality of photography and even videography is more essential than ever to make a real estate property stand out. Whether it’s the usage of a wide-angle lens, virtual or video tours, or even three-dimensional scans, good photos or videos can give prospective home buyers a better visual sense of what a space truly looks like from afar or before they view it in person.
3. Create a lead generation strategy.
One of the most popular ways to generate leads is to collect email addresses from your site visitors. A good lead generation tool in place on your site will help you with your email marketing efforts down the road. Some good examples of lead generation tactics are blog posts, forms, and quizzes or surveys that require a site visitor to make a call-to-action that involves submitting their email address. When paired strategically with email, social media, and blogging efforts, lead generation tools can be highly successful in real estate marketing.
4. Grow traffic to your website with PPC advertising.
Pay-per-click (PPC) advertising is a way to draw traffic to your website when marketing a home or property. It’s essentially a way to pay for visitors to your website, so it can be costly, depending on how much you are willing to invest and if you have a proper analytics system in place. At the end of the day, PPC can be an incredibly cost-effective way to generate leads through search engines, so if you find a great marketing partner to assist you, you can have great success with this tactic.
5. Set up a Google My Business page.
Setting up a Google My Business page for your real estate marketing efforts is a must. Set-up is free, and the minimal time it takes to optimize your real estate business page can help you appear in local search results for specific queries like “Nashville Real Estate Agent” or “Real Estate Agent in Nashville” and more.
5 Tips for Real Estate Marketing ROI
1. Implement a content marketing strategy.
This tactic is one our team at Green Apple knows all too well, as content marketing is at the heart of all we do. Content marketing is an incredible way to earn the attention and trust of potential real estate customers before they ever think about working with you. Not only is content marketing about getting home buyers and sellers to visit your website, but it also involves creating helpful and relevant content on popular industry sites with the goal of linking back to the useful content on your site. The key is to find the industry channels that make sense for you and to make sure your own site’s content is up-to-date and in good supply beforehand.
2. Put some efforts behind local SEO.
Search Engine Optimization (SEO) increases web and foot traffic by boosting online brand visibility. For small businesses—especially real estate agencies—SEO can be a powerful tool. If the thought of it seems foreign or overwhelming, a good local SEO marketing partner can ease the burden of managing it on your own or hiring an expensive full-service marketing agency.
3. Leverage the power of social media.
When it comes to marketing, you want to go where your people are. And, in our current digital world, people are on social media. Not only do you want to find the right social media channels to be a part of, you’ll want to regularly engage with your followers, promote your properties, and share valuable content that helps you stand out from the competition.
4. Tap into your local media outlets with thought leadership.
Not only can you use the power of media outlets to place ads, but you can also find unique (and free) ways to connect with media outlets to promote your real estate business or brand by guest blogging, offering your expertise or knowledge via a podcast or webinar, or pitching your ideas as potential articles for newspapers and magazines.
5. Build a network through customer testimonials and referrals.
Your real estate marketing efforts can take leaps and bounds through the simple word-of-mouth that comes along with customer referrals and testimonials. Not only can you (and should you) implement a customer referral system, but you should ask your customers and partners to leave online reviews on Google My Business, Yelp, or Facebook.
Need Some Help Closing the Deal?
When it comes to choosing a real estate marketing partner, make sure to look for an agency that has experience in a wide range of marketing solutions. If you have questions about how our team can help you stand out in a crowded real estate industry, contact Green Apple Strategy today to schedule a consultation.