LinkedIn has always been the premier social media network for business professionals. But in recent years, LinkedIn has become a powerful marketing tool for businesses in every industry. While it’s important for brands to have a strategy for getting the most out of their LinkedIn page, equipping employees to elevate their personal LinkedIn profiles has become equally important.  

Your LinkedIn profile is important because it both represents employees as individual professionals and it can represent your company as a whole. Your profile can be a tremendous asset for someone who is deciding whether or not to do business with you or to accept a position at your company. If you work in customer relations, your profile can give clients in your portfolio confidence that you know how to take care of their needs. That’s why it is important for your marketing company to support employees on LinkedIn by sharing best practices and ideas for your employees to optimize their profiles. 

How to Upgrade & Improve Your LinkedIn Profile

If you’re responsible for marketing or business development, here are a few simple tips you can share to help your co-workers create compelling LinkedIn profiles. 

1. Choose a professional profile picture.

Your picture makes a big first impression on your profile. A professional headshot is ideal, but we realize finding a professional photographer isn’t always easy or affordable. 

Just because you don’t need an image taken by a professional doesn’t mean your picture shouldn’t be professional. Taking a high-quality photo on your smartphone doesn’t have to be complicated. Find a simple background and have someone take your picture for you. According to LinkedIn, you should aim for your face to take up about 60% of the image once it’s cropped.

2. Highlight the impact you’ve made in the headline. 

Your headline is the first thing that people see after your picture, so you want it to catch people’s attention. (It will default to your most recent job title if it’s not altered.) 

  • Start by adding your title and any relevant auxiliary roles (ex. speaker, author, nonprofit involvement, etc.)
  • Include relevant industry keywords
  • Add a value proposition statement about how you help people 
3. Write a compelling profile summary. 

Your summary is where you can really show your personality and share your story. It doesn’t need to be complicated, but it should be compelling. Rather than re-stating your resume or work experience, use your summary as a way to define yourself in your own words. Whether you use it to describe your unique calling or skill set, provide context for your career choices, highlight your biggest achievements, or show off your personality, the summary is your chance to share who you are in a way that is more personal and approachable.

4. Know your audience and what will get their attention.

As you craft your profile, think about who will be reading it — potential clients, new business opportunities, or future employees. Are there certain skills or areas of expertise they would want to know about? Once you have an idea of what readers might want to see, you can use these keywords in your headline, summary, experience, skills, and anywhere else they make sense on your profile. 

5. Use the features section to show off your best work. 

The features section on LinkedIn allows you to showcase media, links, and LinkedIn articles and posts at the top of your profile. This is a great way to highlight your expertise and skills in action. It could consist of a recent blog post you wrote, a presentation you’ve given, or a portfolio of your recent work. 

6. Ask for recommendations from recent clients.

It’s helpful for potential leads to see how you’ve helped other people. This is where recommendations can really enhance your credibility. Think of 2-3 people who have benefited from your work and ask if they’d be willing to write a recommendation. Many times offering to write a recommendation for them is a great way to return the favor.  

7. Engage regularly through posting and commenting.

Marketers know that consistent engagement is essential for producing results. While you don’t have to post every single day, it’s important to showcase consistent activity by writing posts and engaging with others. Set a recurring reminder on your work calendar to add a post or interact on the site for a set amount of time. If you don’t feel ready to write your own posts just yet, start with commenting. This will help humanize & upgrade your LinkedIn profile and show readers you’re actively connected to others. 

Your LinkedIn content has the power to paint a picture for your clients, prospective employees, and anyone coming in contact with your brand. Our hope is that these three marketing best practices will help you upgrade your LinkedIn profile in a way that benefits you and your business.