In today’s world, your customers have the ability to find a solution to any problem with the click of a button. The question becomes, how do you make sure the solution they find is your business?

Search Engine Optimization (SEO) is an increasingly important tactic for marketers. According to Hubspot’s State of Inbound Report, 66% of marketers say that growing SEO and organic presence was their top priority for inbound campaigns.

When it comes to increasing brand awareness through SEO, nothing is more important than the keywords you choose. Showing up in results for the right keywords is what ensures that the phrases potential customers are using to search are the phrases your business shows up for.

How to Identify the Right SEO Keywords for Your Business

How do you know which keywords you need to show up for? Here are a few keys to help you identify the right SEO keywords for your business:


  1. Identify the long-tail keywords people would use to search for your business. When searching for something on Google, people usually use broad terms or questions. Using long-tail keywords will increase your chances of ranking for the phrases people are actually using. Google Keyword Planner is a great tool for identifying good long-tail keywords you could focus on.
  2. Research competitors to find ways you can rank higher. What better way to identify which keywords you should focus on then spying on your competitors’ websites to find out what kind of keywords they rank for. Moz Keyword Explorer is a great tool for this job. Once you have the keywords, think about how you can leverage SEO best practices to get a higher ranking on Google.
  3. Don’t neglect local search keywords. If your business targets a local audience, you should put more effort into optimizing your keywords for local search. Even if you’re a larger business, you can still use this strategy to rank for keywords in specific states and countries.


While investing in SEO tends to bring you better traffic and more trustworthy leads, it’s important to remember that it takes significant time and resources to achieve your goals. Identifying the right keywords is just the first step. Every time you create content for your website, you should consider keyword ranking as well.