It’s the second week of March, which means that March Madness is finally upon us! This year, it’s even more special because Nashville plays host to the 2013 SEC Men’s Basketball Tournament. In honor of the best 4 weeks of the year, I thought I would take the opportunity to work college basketball (and possibly my reigning National Champion Kentucky Wildcats) into as many conversations as possible. This blog post being one of them.

For college basketball fans across the country, social media has provided some unique and interesting changes in the way we watch and keep up with our favorite teams. Today, I wanted to highlight 3 major ways that social media has changed college basketball for the better.


Social media has had a huge impact on college basketball. While teams like the Akron Zips have even included their Twitter handle on the back of their jerseys (above), here are 3 other major changes that social media has made on the game:

Recruiting Changes

It didn’t take long for coaches to start using social media as a recruiting tool for their programs and the NCAA had to make some abrupt adaptations to their rules. Not only that, but fans are using social media to their advantage as well; following and encouraging recruits to choose their favorite school over the others. While the game has already changed when it comes to connecting with recruits through social media, I think we’re still in the first half when it comes to all the change social media could have in the way college basketball recruiting is done.    

Instant Access to the Game

Before social media, commentators and announcers would have to spend an entire day preparing and pulling together statistics about the players. Now, both the commentators and the fan have instant access to the game like never before. If I’m unable to watch the game, I don’t have to miss a single shot because of live-tweets. Another benefit is that we can follow our favorite analyst or reporter during the game to get their opinion on the break down and player reports. Never before have we been able to create a customized reporting channel for our favorite teams.

New Breaking News Sources

Before social media, we had to rely on ESPN for 99% of our sports news. Now, any writer can break a story. While this has caused a bit of a rat race when it comes to who takes credit for breaking a story, it shows that ESPN finally has a competitor… the fans!

What has been your favorite change in the way we watch sports because of social media?

This post was first posted as part of Nashville Business Journal’s Social Madness Campaign. To read more from Green Apple Strategy articles published by the Nashville Business Journal, click here.