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Green Apple Goes Virtual

The Green Apple Strategy team recently shared how our perspective has changed throughout the COVID-19 pandemic. We shared those thoughts after weeks of soul searching and challenging ourselves to understand what makes our team tick and how we can improve. A few of the lessons we learned from the pandemic were expected: flexibility is everything, […]

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3 Ways to Earn the Trust & Attention of B2B Customers

Whether your brand has long been established, is getting a refresh, or is a new start-up company, it’s getting harder and harder to stand out in today’s noisy, competitive world. To make our point even clearer, take a moment and scroll through your email inbox. How many of those emails are marketing messages? And, how […]

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The Empathy Advantage: Why Understanding Customers Fuels Better Marketing

How do you ensure that the time and effort you invest in marketing truly impact your audience and inspire them to take the next step? This is an age-old question that every business is trying to answer.  The secret to success starts with knowing what your customers think and feel. This is why empathy is […]

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How Marketing Can Create Company-Wide Collaboration

Creating a culture of teamwork and collaboration is one of the most important things you can do for your business. Here are a few reasons why… 75% of employers rate teamwork and collaboration as “very important.” (Source) 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failure. (Source) Collaborative teams […]

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Strategic Solutions & Services to Grow Your Business Contact Us Strategic Solutions & Services to Grow Your Business Contact Us Everything is marketing. The challenges you face each day create a ripple effect across your entire business. If you have operational issues that impact the customer experience, your brand perception suffers. If your marketing drives […]