Big Visual Group
Brand Refresh Creates a "BIG" Impression
The Challenge
- Transitioning a brand with strong positioning
- Increasing brand awareness with potential customers
Big Visual Group, formerly Brand Imaging Group, powered by FASTSIGNS®, is one of Tennessee’s premier print production and signage companies. In 2018, Big Visual Group launched as an independent company from the FASTSIGNS® franchise. A client of Green Apple’s since 2015, Big Visual partnered with Green Apple to name and rebrand the company and create and implement a thorough launch strategy.
Services Used
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Rebranding
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Marketing Strategy
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Website Design & Development
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Marketing Collateral
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Event Planning & Management
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Digital Marketing
Preparing for a BIG Transition
Knowing a brand transition would happen in 2018, Green Apple began working with the team to lay the groundwork for what would eventually become Big Visual Group. Green Apple worked to design a new brand logo that would help Brand Imaging Group distinguish itself from its competitors while telling their story.
Want to see a breakdown of the new name? Here you go:
BIG: Big is the former acronym for Brand Imaging Group and how a majority of all customers referred to the company from 2012 on.
VISUAL: The center of the company’s being and why they are in business. Big Visual Group has produced visual marketing elements—ranging from business cards to building signage to vehicle wraps—for customers for more than 24 years.
GROUP: It takes a very talented group of individuals who work together like a well-oiled machine to produce not only the quality of products that are produced under the Big Visual Group roof but also at the pace and the volume that they do so.
A new website was created to showcase the company’s exceptional portfolio of work and position the company as the premier print and signage provider for the Middle Tennessee area. Green Apple helped the team ensure that all marketing and signage elements positioned the brand for the new brand launch in 2018.
Making a BIG Splash with the Brand Launch
Upon the announcement of the new name, Green Apple worked to develop a comprehensive strategy to launch the brand. In addition to creating a new brand logo, helping with trademarking, and updating their digital assets, the company wanted to host a “Big Blast” open house event for customers and supporters to celebrate the new brand.
Green Apple worked with Big Visual Group to support the event. From planning and promoting to executing the event, every aspect of the event worked to bolster Big Visual Group’s capabilities to create exceptional signage and collateral with scale and versatility.
The Results
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23%
Increase in Website Visitors Since Rebrand
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200+
Attendance at Launch Event
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902
Facebook Likes
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18%
Average Session Duration
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