Silicon Ranch Corporation: Website Rebrand
Making a Solar Company Shine Bright Through their Digital Presence
The challenge
- Stay fresh and relevant in an increasingly competitive landscape
- Increase brand awareness through SEO
- Convert more leads through a compelling user experience on their website
Silicon Ranch Corporation is one of the fastest-growing developers, owners, and operators of solar energy plants in the United States. The company partnered with Green Apple Strategy to execute a brand refresh, web design, and digital audit strategy that would help the company continue to stand out in the increasingly competitive market of solar energy, and continues to work with Green Apple today. The result is a 60% increase in pageviews and improved search rankings for valuable keywords.
Services Used
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Website Design
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Rebranding
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Website Copywriting
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Digital Audit
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Blog & Social Media Content
Silicon Ranch Corporation has provided light and energy to thousands of people—an important fact that impacted the brand and website refresh.
After conducting a user experience audit, Green Apple Strategy worked to enhance Silicon Ranch’s website, so that it would capture more attention, clearly explain the company’s unique value proposition, and encourage visitors to learn more.
Green Apple Strategy recognized that, in order to truly stand out from other solar energy competitors, Silicon Ranch would need to invest in the right SEO tactics to improve their ranking for competitive keywords in their industry.
SEO: More than a “Shiny New Website”
After completing a comprehensive digital audit, Silicon Ranch identified a handful of valuable SEO tactics to implement in order to initiate their SEO efforts. Specifically, the digital audit outlined the need to:
• Increase the amount of content on the site by developing additional content for their services page and instituting a news section.
• Incorporate strategic keywords into the title tags, meta descriptions, and images on the website.
• Improve the quality and quantity of inbound links through social media, guest posting opportunities, etc.
Rather than creating a “shiny new website,” the digital audit provided practical, actionable ways for Silicon Ranch to drive more traffic to their site.
The Results
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63%
Increase in yearly web visits
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44%
Increase in unique page views
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51%
Increase in social media impressions
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44%
Increase in social media engagement
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