Silicon Ranch Corporation: Social Media Approach
Maximizing The Power of Social Media for a Solar Company
The Challenge
- Reach a larger audience beyond personal relationships
- Build brand equity and connections with potential customers
Silicon Ranch is one of the largest independent solar power producers in the country, with more than 120 solar farms across 14 states from New York to California. Since the company’s founding in 2011, Silicon Ranch had primarily relied on personal relationships and word of mouth to generate new partnerships. The Silicon Ranch team hadn’t recognized the impact social media could make for their business. After partnering with Green Apple Strategy to implement a more strategic approach, they quickly recognized the benefits social media could provide.
Services Used
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Marketing Strategy
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Social Media Strategy
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Social Media Management
Spotlighting Projects Through Social Media
After working with Green Apple Strategy to refresh its brand and website, Silicon Ranch had developed a solid digital presence to stand out in a highly competitive industry. But, the team was a bit skeptical that social media could make a tangible difference in their business development efforts.
Seeing that solar energy is such a popular topic in the social and digital space, Green Apple worked alongside Silicon Ranch to develop a scalable social media strategy that would help the company increase its brand equity and build connections with potential customers online.
To start, the Green Apple team began crafting social content out of the portfolio projects Silicon Ranch had typically used offline. This provided the opportunity to highlight the incredible work being done by Silicon Ranch across the country. Silicon Ranch also approved efforts to highlight the people behind the projects, which helped humanize the brand.
Generating New Partnerships through Increased Exposure
Silicon Ranch’s social media presence and website traffic increased dramatically once the social strategy was implemented. The biggest benefit came in early 2018 when Silicon Ranch became the U.S. solar partner for Shell. While Silicon Ranch’s proven track record had initiated interest from Shell, the fact that Silicon Ranch had an intentional market-led development strategy for increasing awareness online helped set the company apart from other solar providers.
The Results
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221%
increase in social following
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542%
increase in monthly website traffic from social
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