The Gardner School: Marketing Strategy
A Thriving Partnership for a Growing Business
The Challenge
- Implement a full-scale marketing strategy without an internal team
- Increase awareness and enrollment in new cities
The Gardner School has partnered with Green Apple as its full-service marketing partner since 2014. During that time, the school has grown from 6 locations across 3 cities to 20 locations in 17 cities. The Gardner School and Green Apple have built upon the long-term partnership to continually optimize business development and marketing efforts over the past six years.
Services Used
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Marketing Strategy
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Website Development & Management
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Blog Management
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Full-Service SEO & Paid Search
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Social Media & Email Marketing
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Marketing Collateral
Supporting The Gardner School’s Rapid Growth
The Gardner School takes a very strategic approach for entering new markets and launching new schools. During the launch of a new school, Green Apple has worked alongside The Gardner School to increase brand awareness and equip each school with marketing materials to help families recognize the unique value and experience The Gardner School offers.
The Gardner School is not only reaching more families, but it is doing it at a lower cost. Through targeted SEO and PPC services, Green Apple was able to increase the number of school tours by 90% and cut the cost of acquiring a new tour by 54%.
A Partnership That’s Grown & Evolved
Green Apple is proud of the partnership that’s been built as The Gardner School has grown. Each year, the partnership has expanded. As digital marketing has evolved, Green Apple has adapted our strategies to continually optimize the school’s website and digital marketing efforts.
The Gardner School and Green Apple have built a partnership based on trust and discipline. The Gardner School has been intentional in utilizing its CRM as a critical piece in business development efforts. This allows both teams to stay in constant optimization mode as both the organization and marketing landscape have evolved over the years.
The Results
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3x
the number of schools in 5 years
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90%
increase in the number of tours
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54%
cut in costs of acquiring a lead
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