TGS kids in classroom

The Gardner School: Marketing Strategy

A Thriving Partnership for a Growing Business

The Challenge
  • Implement a full-scale marketing strategy without an internal team
  • Increase awareness and enrollment in new cities

The Gardner School has partnered with Green Apple as its full-service marketing partner since 2014. During that time, the school has grown from 6 locations across 3 cities to 20 locations in 17 cities. The Gardner School and Green Apple have built upon the long-term partnership to continually optimize business development and marketing efforts over the past six years.

Services Used

  • Marketing Strategy Icon

    Marketing Strategy

  • Website Development Icon

    Website Development & Management

  • Content Marketing

    Blog Management

  • Paid Search Icon

    Full-Service SEO & Paid Search

  • Upward arrow on computer screen showing growth

    Social Media & Email Marketing

  • Icon showing brand items like letterhead

    Marketing Collateral

Supporting The Gardner School’s Rapid Growth

The Gardner School takes a very strategic approach for entering new markets and launching new schools. During the launch of a new school, Green Apple has worked alongside The Gardner School to increase brand awareness and equip each school with marketing materials to help families recognize the unique value and experience The Gardner School offers.

The Gardner School is not only reaching more families, but it is doing it at a lower cost. Through targeted SEO and PPC services, Green Apple was able to increase the number of school tours by 90% and cut the cost of acquiring a new tour by 54%.

A Partnership That’s Grown & Evolved

Green Apple is proud of the partnership that’s been built as The Gardner School has grown. Each year, the partnership has expanded. As digital marketing has evolved, Green Apple has adapted our strategies to continually optimize the school’s website and digital marketing efforts.

The Gardner School and Green Apple have built a partnership based on trust and discipline. The Gardner School has been intentional in utilizing its CRM as a critical piece in business development efforts. This allows both teams to stay in constant optimization mode as both the organization and marketing landscape have evolved over the years.

The Results

  • page views


    the number of schools in 5 years

  • up arrow


    increase in the number of tours

  • down arrow green


    cut in costs of acquiring a lead

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