In today’s increasingly digital world, it can be difficult for brands to reach customers through the traditional PR tactics that our industry relied on for decades. Today’s buyers are not easy to reach. Nevertheless, public relations is crucial for enterprise technology companies and B2B brands, regardless of size, vertical, or industry. We’re constantly encouraging our clients to consider creative ways to integrate public relations into their comprehensive marketing plans. While the tactics may have evolved, the end goal of public relations remains the same: increase brand awareness, credibility, and trust with the people you’re trying to reach.
