LinkedIn, like any social media platform, can be a fantastic marketing tool. The success of your tactics on this platform is, however, dependent on two things: the audience you’re trying to reach and the approach that you take in connecting with that audience. In this article, we’ll explain why LinkedIn can be a robust marketing tool and how to know if it’s right for your company.
You should use LinkedIn as a marketing tool if…
1. Your target audience uses LinkedIn.Before you build out your LinkedIn strategy, consider if your audience is active on this platform. The last thing you want to do is spend your precious time on something that the right people will never see. So, ask yourself if your audience is on LinkedIn daily, or at least a few times a week. If the answer is yes, then begin building. If the answer is no, identify which social media platform may be a better fit for your business and a better use of your energy. You might be wondering what the typical LinkedIn audience looks like. LinkedIn users are usually professionals of all ages, from newly-graduated college students to c-suite executives. This audience is looking to build their personal or business success in some way by building their LinkedIn network and making a name for themselves. Knowing this, here are a few audiences you might reach on LinkedIn:
- Executives who are looking for resources, advice, and tools to help their businesses scale or become stronger
- Companies like yours that are using LinkedIn to build a strong online presence
- Job seekers who are looking for the right position to begin or advance their career
- Individuals who want to make professional connections and learn more about their industry