Discovering your why when marketing your business should always be step one. It’s the foundation upon which you can build your entire brand—because people don’t create a business without a reason. They create a business because they are passionate about providing something to their audience or solving a problem.
This is especially important for your marketing strategy because when you fully understand what drives you and your company, you can explain it to others. Marketing is primarily storytelling, and you need a story to share with your audience. So, when you’re discovering your why, especially as you inform your marketing direction, where do you start? If you’re a bibliophile, we recommend these five books to find the true drive behind your company’s efforts.
What You Should Know About Marketing to Millennials and Gen Z
By 2025, millennials will make up 75% of the workforce. It’s hard to believe, isn’t it?
This statistic shines a bright light on how our marketing lens should shift as generations age. Before we knew it, Millennials will be three-quarters of the workforce, and in the blink of an eye, Gen Z will be right behind them. So, how do we market to these audiences? What makes them tick? In this article, we share what you should know about appealing to these two age groups.
But first…