Connecting to our Community: Thistle Farms

Green apple team

Generosity and making an impact on our Nashville community are two values that shape our work at Green Apple Strategy. We don’t want to be an agency that’s simply known for our work. We want to be known for making a positive difference in our community. From the founding of our company we’ve offered pro bono services to nonprofits and organizations serving people across Tennessee. We’ve also encouraged our team to take time off to pursue volunteer opportunities. Our new partnership with Thistle Farms in Nashville combines both of those values into a relationship we’re excited to grow. 

Thistle Farm’s Mission & Impact in Nashville (and Beyond) 

Thistle Farms is a nonprofit social enterprise dedicated to helping women survivors recover and heal from prostitution, sex trafficking, and addiction. The organization was founded in 2001 to offer women sisterhood and a safe place to heal. Today, it supports hundreds of women across our community by providing a safe place to live, meaningful work, and other resources to gain financial independence. The organization has become a staple of our community in Nashville and is widely known for its remarkable self-care products and welcoming cafe

The company also supports women around the world through its social enterprise efforts that span 21 countries and support 1,400 artisans through product sales and small business development.

Green Apple’s Desire to Help Them Grow

While there are dozens of incredible nonprofit organizations in our area, we were particularly inspired by the way Thistle Farms raises up women in our community. Their mission is to empower women who have been through extremely difficult times. Thistle Farms’ commitment to helping individuals get back on their feet resonated with our whole team.

Green Apple began volunteering with Thistle Farms in 2022. As our relationship has grown, we wanted to provide additional support. Currently, we’re collaborating with leadership to envision how we can deepen our commitment through quarterly team volunteer days and ways to serve their mission. 

Thistle Farms has helped thousands of women flourish because its leadership recognizes that healing love is the strongest force for change in the world. It’s an honor to partner with such an incredible organization.

5 Best Practices for Marketing Project Management

Person sitting at a desk with a notebook and laptop

Let’s be honest – managing all of your marketing efforts is tough. There are dozens of steps to move a single project from an idea to a completed deliverable and requires collaboration between multiple parties. While there can be a lot that can go wrong, the good news is that there’s a way to bring order to all the madness that marketing campaigns bring with them – marketing project management!

Project management is more than a way to make sure your team is staking on time and budget, it actually increases the ROI of your marketing efforts. Marketers who plan projects are four times more likely to be successful.

At Green Apple, we’ve learned quite a bit about the foundational principles and best practices for effective marketing project management. While some of the lessons we learned the hard way, others were discovered through the creative problem-solving of our team. Today, we’ve built a team of gifted client relations specialists whose primary focus is to execute an effective project management process. 

For this article, we’ve asked one of our assistant client relations specialists, Kayla Reyes, to share a few insights she uses when it comes to “keeping all the plates spinning” for our clients.

5 Best Practices for Marketing Project Management

There are dozens of elements that go into managing your marketing projects effectively. From creating your overall structure and procedures to defining the communication processes, there’s a lot to consider. But how do you go about implementing these foundational principles for marketing project management? Here are a few best practices we’ve learned over the years:

1. Hire the right people.

Many of the tasks and responsibilities of a project manager require a certain mindset and skillset. Some people are big vision, whiteboard dreamers. They typically make better strategists that project managers. 

At Green Apple, we use a couple of tools to assess a team member’s project management acumen. For example, we have several enneagram ones who embody the characteristics of being honest, detail-oriented professionals. We also use the Culture Index to evaluate the interpersonal skills that are required for project management. 

2. Find tools to help.

Once you have the right people in your project management role, it’s important to equip them with tools that can help them be successful. In today’s digital-first world, this often means finding the right project management software for your team. As a hybrid marketing agency, we’ve found a lot of success in using tools like Basecamp and Asana for project management and collaboration with clients. 

3. Build consistent processes and systems around your tools. 

Investing in project management software is only helpful if your team knows how to use it. It requires intentional planning to discover how the match the features that are available in a project management tool with the internal processes and structure of your team. Training is another important factor to ensure everyone has what they need to fulfill their task and nothing slips through the cracks during a project. 

4. Take a detail-oriented approach to execution.

Organizing and streamlining ideas and projects is essential to keep on track with deadlines. This is even more true in a fast-paced agency environment when you’re serving multiple clients at once. 

While moving a project through the stages of development is one key, making sure it’s done well and nothing is overlooked is another. The people who are really great at what they do focus on executing – not just the big things but also on all the little details. A good project manager recognizes that even the tiniest details matter. They make sure everyone has what they need for their specific task and address any mistakes that are made along the way.  

5. Periodically ask what’s working and what’s not.

Consistently asking, “is this working?” is just as important with your project management process as it is with other areas of marketing. At Green Apple, we make sure our project management approach integrates with our client’s internal processes. We’ve found it helpful to host quarterly meetings with our project managers and Orchard members to identify ways to improve our project management processes internally. 

“As a project manager, I love getting into the weeds to help our clients launch a strategy or create a campaign that makes a tangible difference in the world,” Kayla described. “It’s always meaningful to look back and celebrate the hundreds of steps that are taken — and all the people who are involved – to execute all of the marketing efforts for our clients.”

You can learn more about Green Apple’s unique approach or connect with our team to discover how we can become your marketing partner. 


How to Become a Thought Leader in Your Industry

Climbers approaching mountaintop

Becoming a “thought leader” is an elusive goal that many business leaders and executives strive for. While some people may think of it as just another marketing buzzword, the reality of having a positive reputation for helping others with your knowledge and insight is important for every business leader.

We’ve been sharing content on thought leadership for years. The channels might have changed, but the opportunity to become a thought leader in your industry is just as possible today. 

Can Anyone Become a Thought Leader?

Before we dive into how to become a thought leader, let’s address a common misconception we hear from people: “I don’t have the time or connections to become a thought leader in the industry.”

While becoming a thought leader takes time and intentionality, the reality is that anyone can become a thought leader in their specific industry or niche. All you need is a willingness to do the work of codifying what you know and have the patience to build momentum over time.

4 Best Practices to Become a Thought Leader in Your Industry

So how do you become a thought leader? Here are a few simple best practices we encourage our clients to consider: 

  1. Stick with Your Message

The most effective thought leaders are known because they stick to a specific message. This makes it easier for people to discern what they do and why they’re doing it. Think about the key message you want to share, one that you would want to maintain as a consistent plumbline over the years. If you’re having trouble determining your unique message, you might want to consider the next point. 

  1. Discern Your Niche 

While you’re thinking about your brand, finish this sentence: The kind of presence I want to have when helping others is ____________________. The thought leaders who make the greatest impact are those who are committed to helping others achieve their goals. Think about what makes you unique and how you can leverage that as you develop your platform.

What’s your unique personality? Are you a generous encourager who wants to champion people in their work? Or are you a disrupter of the status quo who loves to challenge assumptions?

Are you better at providing long, drawn-out explanations? Or are you good at creating quick one-liners that get people thinking? Would you be open to speaking in public, or do you shrink at the idea?

Understanding your unique gifts and strengths will help you determine the way you build your thought leadership platform.

  1. Choose the Right Platform  

If you want to get the most out of your thought leadership content, it’s important to consider how your audience consumes what you share.  To create the greatest impact, you need to meet your audience on the channels they use (social, email, etc.) with the type of content they prefer (written, audio, video). Don’t be afraid to use a mix of platforms and content types as you’re discerning this. The level of engagement you see can help you discern where your audience is and how they prefer to interact with your brand. 

  1. Share Genuine, Authentic Reflections

The thought leaders we celebrate most aren’t the ones who know it all, but the ones who show us they’re human and that they care. As you consider what to share, don’t be afraid to show your humanity by highlighting mistakes you’ve made and lessons you’ve learned. 

  1. Embrace (Effective) Storytelling 

Storytelling should be at the heart of every piece of thought leadership content you create. Telling a story engages your audience by giving them a specific example with measurable stakes. Stories also help your audience understand how your company’s products and services could help them solve a problem. It’s important to tell stories your customers actually want to hear. If your audience can’t see themselves in your brand’s story, it won’t resonate with them.  

Position Your Brand as An Industry Leader 

When it comes to becoming a thought leader, there isn’t a one-size-fits-all approach. However, these tips will help you develop a strategy you can use to reach more people. Any effort will be worth it as it gives you a chance to help others, build your audience and grow your business. For more help positioning your brand as an industry leader, reach out to us to schedule a strategy session. 

Why Corporate Social Responsibility Should Be on Your Radar in 2022

woman speaking at gathering
Corporate social responsibility (CSR) is an important concept for every business to consider in 2022. Over the past decade, many companies have adopted socially responsible policies. One report found that 92% of S&P 500 companies published reports charting their efforts related to CSR and sustainability in 2020. That figure was less than 20% in 2011, indicating huge growth in this area. In addition to helping the community through beneficial services and products, this approach also serves as a powerful marketing strategy and brand differentiator. Large businesses aren’t the only ones benefiting from creating a corporate social responsibility platform. Many small and mid-sized companies have found creative ways to adopt a socially responsible approach to positively impact others in ways that go beyond jobs or service creation. During a recent Green Apple Lunch & Learn, our very own Olivia Cooper shared her thoughts on the importance of corporate social responsibility platforms. Here are a few interesting insights she shared that might be helpful for your business to consider this year.

What is Corporate Social Responsibility?

Essentially, corporate social responsibility is a concept in which businesses value activities that benefit society on a local, national, or global scale. It’s an approach in which businesses are equally concerned about bettering society as much as they are profitability and other business functions. Approaching business with a socially responsible mindset has become an important priority for many of today’s consumers, investors, and employees. According to this Aflac survey, 70% of Americans believe it’s either “somewhat” or “very important” for companies to make the world a better place, while just 37% believe it’s most important for a company to make money for shareholders. With this in mind, it’s easy to see why every business owner and marketing manager could make the case for integrating corporate social responsibility.  

Why is Social Responsibility Relevant for Marketing Your Business?

Here are a few specific ways a corporate social responsibility platform can impact your marketing efforts: 
  • CSR can help you recruit and retain top talent. 
Attracting talented and motivated people is essential for your bottom line. A CSR strategy shows a company is compassionate and treats all people, including employees, well.  A survey of nearly 25,000 people aged 18-35 revealed that 40% believe making an impact is one of the most important criteria they consider when choosing a career opportunity, and 55% of employees would choose to work for a socially responsible company, even if it meant a lower salary. 
  • CSR can help attract investors. 
Corporate social responsibility has become an increasing priority for investors as well. 73% of investors state that efforts to improve the environment and society contribute to their investment decisions. 41% of Millennial investors put significant effort into researching a company’s role in improving society and the environment before deciding to invest.
  • CSR shows consumers you care.
A CSR strategy can help you improve your reputation with consumers — earning their trust and loyalty. According to a 2015 survey by Nielsen, more than 50% of consumers are willing to pay more for a product or service if the business prioritizes sustainability. Consumers admire businesses that take positive steps toward improving the world. A commitment to corporate social responsibility might earn their trust and attention over another business offering similar products or services. 

How to Create a Social Responsibility Platform that Works for Your Business

Being socially responsible can mean a lot of different things for various businesses. If you’re interested, here are a few ways you can adopt a social responsibility platform:
  • Ethical Responsibility — This approach is committed to the ethical treatment of all stakeholders, including leadership, employees, investors, and suppliers. ABLE is a local business here in Nashville that is one of our favorite examples. 
  • Economic Responsibility — This approach isn’t about maximizing profits. Instead, it’s about positively impacting whoever is most important to your business.
  • Philanthropic Responsibility — This is a corporate responsibility platform that is built on using profits or business functions to make the world a better place. TOMS shoes has been a long-time example of this type of social responsibility. 
  • Environmental Responsibility — This is a commitment to positively impacting the world by adopting an environmentally-friendly and sustainable approach to business. Blueland is one of our favorite eco-friendly brands making a difference in the world.
Not everyone needs a social responsibility platform, but it’s an important concept to consider for your brand. Finding a way to incorporate social responsibility into your business has the potential to completely transform your business (and the lives of others) for years to come.  

How to Create a More Customer-Centric Culture

Cashier on squarespace register and lady customer

It’s obvious when companies genuinely care about their customers, not just as purchasers but as people. As a customer, you want to feel valued and reassured that your purchase, experience, or service is satisfactory.
Building consistent and reactive communication helps you develop long-term and loyal consumer relationships. So, how do you do this? You put the customer first. A customer-centric culture revolves around making the customer happy before, during, and after their purchase, ultimately earning established loyalty and higher growth. This strategy means listening to your customers and implementing what you learn from them. Not only does this practice make consumers satisfied, it helps you stand out from the competition for potential customers. While there are several methods of the approach, we’ve gathered a top five for you to review while you begin to design a customer-centric approach in your organization.

1. Invest In Your Team

Imagine you want to make a complaint about a bad experience. If you encounter a less-than-helpful person when expressing your concerns, you likely won’t return to that business. That’s why you want to hire employees who understand the value of customer relationships. 

While these customer-facing individuals do drive revenue based on customer experience, that’s not their primary duty. More than anything, team members who work directly with customers ensure the customer is understood and satisfied with their experience. To avoid disconnection between customer service and other departments, strategically merge other divisions or schedule regular meetings. Customer service shouldn’t be only certain employees’ responsibility– it should be everyone’s. Though customer service isn’t the only factor in adopting customer-centric ways, hiring and collaborating with excellent people are guaranteed ways to make your customers feel more secure.

2. Have Empathy for Your Customers 

Responding with empathy is essential when developing a successful customer-centric approach. These responses consist of implementing progressive thinking, understanding emotional needs, and genuinely caring about the individual’s concerns. Empathy is a learned and valuable skill for your team members to possess.

According to a PwC study, only 38% of U.S. consumers say the employees they interact with understand their needs. That is a monumental opportunity for your company to specialize in empathetic proficiencies and automatically outshine your competition.

3. Be One Step Ahead

When planning your customer-centric strategy, think of previous customer experiences, including:

  • Frustrations
  • Clarity issues
  • FAQs
  • Miscommunication
  • BONUS: “What If” scenarios

As a team, compile these trouble spots and either solve the hiccups or list the solutions on your website so your existing and potential customers can have their questions asked as soon as possible. You learn these areas of improvement by listening to your customers and are rewarded by their appreciation and extended business.

4. Prioritize Your Relationships First

Did you know that customers who have a good experience are 5X more likely to recommend your product or service than if they have a very poor experience? Relationships and customer satisfaction matter. Whether it’s fun communication through social media interaction or substantiating trust in B2B discussions, you want to know what your customers’ needs and priorities are before all else. Maybe it’s the way you respond or how you market toward products that create customer attraction to your brand. Research and listen to what your audience specifies; you’ll continue to build mutually beneficial relationships.

Ready to Build Your Customer-Centric Culture?

If you’re interested in learning more about how your business could thrive initiating a customer-centric business strategy, contact us today for a consultation! We’re excited to investigate the precise approach for you and your audience.

Enneagram and Marketing: How Type Threes Move Mountains

“The Achiever.” If you’ve met an
Enneagram Type Three, they likely left a lasting impression on you. They’re the dreamers and the doers who are running the show, making sure that they’re always moving forward, making the world a better place as they go.

It comes as no surprise that Green Apple’s Type Three is Samantha Pyle, Owner and Chief Strategist. She is always looking for the next step, brainstorming ways to advance Green Apple and our clients and putting those ideas into motion.

We asked Sam how her Enneagram traits inform her success as a marketer. Here’s what we learned.

Read More: Enneagram and Marketing: How Type Twos Strengthen Relationships.

Type Threes Are Self-Assured and Confident

The ability to listen to your internal voice and know that you’re making the right moves for the right reasons is invaluable. That assurance is what makes Threes such wonderful marketers and leaders—they have a vision, and they trust themselves to make it happen. You will find yourself trusting them, too, as they prove time and time again that they can move mountains.

Samantha explained, “My self-assurance makes me great at business development, attracting employees, and entertaining clients. It also gives me the confidence to know that, no matter what, everything is going to work out, and we will grow and flourish. We will get the clients we are supposed to have, and we will do great work.”

Type Threes Are Ambitious and Driven

For Sam, “failure is not an option.” A Three’s ambition is unmatched. Their innate motivation to achieve and thrive pushes them to always be “three” steps ahead. You’ll notice that Threes are continually finding ways to exceed the expectations of those around them. For the Owner and Chief Strategist of a marketing agency, that’s the recipe for success.

“I’m always driven to grow the company and provide work with new clients or by growing our client relationships for my employees. I am motivated by success and will not take no for an answer,” she said.

Type Threes are Committed to Their Work

You might describe the Threes in your life as workaholics. When they begin a project or a relationship, they are all in and committed to seeing it through to the end. Many Threes find themselves as driven entrepreneurs, as their relentless drive pushes them to build their businesses and do the same for those around them.

“I am always working and always thinking of the next idea or a better way to do something. I am always thinking with my marketing hat on and constantly jot down ideas to help advance Green Apple or our clients. This is something an entrepreneur thrives on. This is a great trait for growing business.”

Type Threes are Authentic Role Models

Threes understand the rewarding feeling of achieving more than you ever thought possible, and they want to share that feeling with the world. When they’re thriving, that’s when Threes know that they can change the lives of others. 

“I love taking care of my employees and serving as a mentor to them or members of the community whenever possible,” she concluded.

Ready to Partner with a Proactive and Ambitious Marketing Team?

Our team enjoys learning more about each other through Enneagram Types and Culture Index surveys to ensure that we communicate and work together effectively. In the end, this is all to improve our clients’ marketing strategies and use our small team to garner big results. Are you looking to see what full-service marketing can do for your brand? Contact Green Apple Strategy today to schedule a consultation.

How to Improve Remote Employees’ Morale

Remember those “water cooler” chats that you once had with people in your office?  You would stand in the common area and catch up on what you did over the weekend or share the scoop on that new restaurant you tried last night. Although those conversations seemed insignificant at the time, the interactions boosted morale and made your team feel connected. These moments, among others, contributed to team morale in ways that may seem difficult to maintain when you aren’t physically together.  Green Apple has been a virtual team since March of 2020, and we’ve learned a lot along the way about keeping everyone happy, collaborative, and engaged. Based on what we’ve learned along the way, here are a few of our tips for improving your remote employees’ morale.

Create Opportunities for Connection

Keeping your team connected and communicating is crucial when working remotely. Even when you can’t be together, you can create out-of-the-box ways to bring your team members closer together. We encourage you to get creative!  A few of the ways that we stay connected include: If your team is located within driving distance, and it’s safe to do so, plan team outings to help everyone have shared experiences. For some inspiration, the Green Apple team’s most recent team outings were taking a boat tour in a Kentucky cave and visiting a Tennessee vineyard. Even as a remote team, we enjoy finding opportunities to make memories together. 

Send “Happys” to Your Team

Everyone loves a surprise. Even a small gesture, such as a handwritten card or a $5 coffee gift card, can brighten someone’s day. Recently, we’ve been loving Thnks, a platform that allows you to send thoughtful gifts of gratitude with just a few clicks. Remember that even a quick message of appreciation to your team can make all the difference.

Encourage Positive Language and Kudos

We say “thank you” often and freely at Green Apple, and it’s one of the things that gives our team a positive glow. Showing gratitude to those around you doesn’t take much effort, and it fills your workday with good vibes and warmth. Some might think, “well, they’re just doing their job,” but it’s still important to thank them for what they’re contributing to your team. When people feel appreciated, they feel a stronger sense of satisfaction and purpose in their work. 

Remind Team Members to Take Time Off

When work and home collide, you may notice your team taking less time off. One of the advantages of remote work is that schedules become more flexible; however, that can turn into a disadvantage if employees begin taking fewer vacation days because they can balance work with personal matters. Encourage your team to take time to completely unplug from work so that they can come back refreshed and prevent burnout. 

Maintain an Open Door Policy

Open communication is an essential piece of the employee-morale puzzle. Encourage your team members to express their challenges and worries, as they may otherwise harbor frustration. If you feel that someone on your team is feeling down or overwhelmed and they aren’t reaching out, it could be a good time to set up check-in meetings with individual employees to give them a safe space. Even when all is well, your employees may benefit from consistent communication to ensure they’re feeling balanced and supported. There are a multitude of ways that employers can support their remote team members. Most importantly, though, your team wants to feel connected, appreciated, and heard by you. 

Want to Improve Employee Morale?

Green Apple can build an internal marketing program that allows you to support employees while sharing your company’s message to help your team connect with your vision. Contact Green Apple Strategy today to schedule a consultation.

Enneagram and Marketing: How Type Twos Strengthen Relationships

“The Helper.” If you know an Enneagram Type Two, you know that their helpful spirit inspires everything they do. They will be the first to lend a hand, listen to your needs, and build a strong relationship with you.  I’m Green Apple’s Content Marketing Specialist, and I just happen to be the Type Two on our team! In this article, I’ll explain how the Type Twos on your marketing team use their helpful, sensitive souls to meet your customers’ needs. Read More: Enneagram and Marketing: How Type Ones Accelerate Your Strategy

Type Twos Are Detailed Listeners

If you are talking to me, I am listening to you. Type Twos tend to pick up on the energy of others because we want to identify their needs. Some might call this “people-pleasing,” and, to an extent, that’s what it is. However, we want to make sure that you are well taken care of and comfortable whenever you’re around us.  In a marketing context, that means that your Type Two is listening intently to coworkers and clients, trying their best to understand how they can improve the situation. You can be sure that they’re taking note of your tone, facial expressions, and what you say. Not in a creepy way, I promise! But rather, Type Twos want to gauge how you’re feeling and ensure that you feel heard and get what you need. 

Type Twos Thrive on Being Needed

A Type Two can often base their worth on how needed they feel. This motivation can drive them to seek out new ways to allow people to rely on them. You may find that the Type Twos in your life are the first ones offering to pick your dog up from daycare or bring a casserole when you’re sick. Because I want people around me to feel like they can rely on me, I often identify ways to be more helpful to coworkers and clients. Type Twos will often offer their time for whatever you need; this may look like volunteering to take a call or researching ways to boost business. However they can, a Type Two is actively looking for a way to support you. 

Type Twos Are Warm and Welcoming

As I mentioned, Type Twos want you to feel comfortable—above all else. I’m a Type Two with a Wing Three, so that makes me the “Hostess.” I’m always aware of what others might need around me, so I will try to offer whatever I can to make you feel welcome. Most often, that’s a hot cup of tea.  This trait is incredibly useful in marketing because when people are comfortable, that’s when they connect. That’s when you can really discover their “why,” their passion. People tend to become more vulnerable and show you a side of themselves that you may have not otherwise seen, which is perfect for finding the heart of a story to build engaging content

Type Twos Make Relationships the Most Important Thing in Their Lives

Our welcoming nature makes it easier for Type Twos to build and cultivate relationships. This is true both personally and professionally. When we’re connecting with clients and helping them connect with their audience, that’s when we’re at our peak. It’s indescribably rewarding when we make a new connection or begin building a unique bond, and doing that for our clients is the best part of the job. Above all, you can always be sure that you are a Type Two’s priority because your relationship with them is what matters most. 

Ready to Build Stronger Relationships with Your Customers?

Our team enjoys learning more about each other through Enneagram Types and Culture Index surveys to ensure that we communicate and work together effectively. In the end, this is all to improve our clients’ marketing strategies and use our small team to garner big results.  Are you looking to see what full-service marketing can do for your brand? Contact Green Apple Strategy today to schedule a consultation.

How to Get Your New Hire Up to Speed with Company Culture

We all need someone in our corner. Someone to go to bat for us, to vouch for our character and pure intentions. In the business world, you need an entire team of these people on your sideyour internal team.  You might be thinking, We already provide a livelihood for our employees—of course they’re on our side! Sure, money is an instrumental source of encouragement for employees; however, company culture has been proven to be the most significant influence on employee engagement and productivity.  Internal marketing is a brand-building strategy to embrace as your company strives to build brand awareness and strengthen employee trust. Remember: external marketing efforts are only as strong as the confidence and sincerity demonstrated by the employee pitching these services. Here are a few helpful ways to immerse new hires in your company culture to create a productive and cohesive work environment.

A Personalized Experience

The process of job searching, applying to a company, undergoing the interview process, and then accepting a new position, is a very personal experience resulting in life-altering effects in a person’s professional and personal life. Any given employee has different reasons for seeking a position at your company; it could be their dream job that they have used significant resources to finally reach; it could be a much-needed source of income after a time of unemployment; it might even be a complete career-pivot to a new industry in which they’ve been building confidence to take the leap. Whatever an individual’s reasons for accepting a position at your company are, it should be clear that they deserve a personalized onboarding experience, (i.e., not just a quick review of a one-size-fits-all Powerpoint to be reviewed alone in a meeting room). A new hire should be celebrated. They should be individually introduced to other team members, specifically noting who might be a direct resource to them throughout the training process.  Have a virtual team lunch, or maybe send a company-wide introductory email. Your new hire should leave their first day on the job feeling that they are part of something personal and special.

Incorporating Storytelling in your Company Culture

Write down your company’s origin story and share it often. Your employees need to know why leadership is passionate about the work they do, why the quality of their work matters, and why the primary motivating factor of the success of the business is not just monetary. The heart of most every business is the well-being and happiness of the customertheir satisfaction and confidence after conducting business with your company.  Engaging with and improving the lives of other people should always be the foundation of your company’s vision and mission statements. These statements, along with the company origin story, should be regularly referenced within employee onboarding, employee reviews, company-wide email, and social apps.

Employee Trust = Employee Engagement

It’s a no-brainer that the more an employee feels seen and valued, the more engaged they become with the company goals, often becoming brand ambassadors as they speak about the job they enjoy at the company that supports them within their daily interactions.  So, how do you establish this beneficial symbiosis between employee and company? Communication! Specifically, creating multiple two-way channels of management-employee communication is key.  New hires should be able to immediately identify the multiple channels of communication to leadership that are available to them. These channels could take many different forms including:
  • Regular quarterly reviews in which feedback is encouraged
  • Weekly check-ins, especially during the first 6 months of employment
  • Encouraging communication via social apps such as Basecamp or Slack
No matter the mode of communication in place, feedback should always be encouraged during the employee onboarding process. This is a fool-proof way to immediately establish trust with new employees. Internal marketing might initially sound like an extra step or a redundant effort, but we assure you that creating a company culture in which employees feel valued and proud is worth the time and effort. Not only will internal marketing efforts improve productivity rates, but employee retention and satisfaction rates will be organically shared on employee social media and daily interactions. Are you looking to make an internal marketing plan for your business? Contact Green Apple Strategy today to schedule a consultation.

3 Ways Marketing Can Enhance Your Company Culture

two office buildings with connecting walkway

Corporate culture has arguably always been important. But as many business leaders are beginning to recognize, it is actually becoming more important as the modern workplace continues to evolve.

  • 88% of employees believe a distinct workplace culture is important to business success. (Source: Deloitte).
  • Employees’ overall ratings of their company’s qualities are 20% higher at companies with strong cultures. (Source: CultureIQ).
  • 90% of employees at winning company cultures are confident in their company’s leadership team. (Source: CultureIQ)

And while culture has become an increasingly important factor for employees, it is also on the top of mind for business leaders as well.

  • Companies with strong cultures saw a 4x increase in revenue growth. (Source: Forbes)
  • Being named a Best Place to Work is associated with a .75% stock jump. (Source: Glassdoor)
  • 82% of business leaders believe that culture is a potential competitive advantage. (Source: Deloitte)

Everyone in your organization makes hundreds of decisions that affect the business every day. Culture determines the quality of those decisions.

So, what does this have to do with marketing?

3 Ways Marketing Can Enhance Your Company Culture

While marketing might not be responsible for many of the factors that impact culture —  it can have a direct impact on creating certain aspects and taking your current culture to the next level.

Because of the unique place it sits within your organization, here are three ways marketing can enhance your company culture:

  • Supporting and re-casting vision. Leadership is responsible for casting the vision, but it’s not something that should happen once. Companies with positive cultures are constantly reminding employees of the vision employees are working together to achieve. Marketing can support this effort by using your expertise to help identify which messages will stick with your audience, your employees, and developing creative ways of keeping that vision in front of employees.
  • Learning and development: Continual learning and personal development are two big factors in employee satisfaction. Because marketing is often at the forefront of changes in the industry or updates to a product, you can play a valuable role in keeping employees educated on the latest trends worth noting.
  • Connection and collaboration: Marketing can help people stay connected — especially as more and more employees start working remotely. Whether it’s something incredibly simple like managing an internal employee Facebook group to share updates or putting together a more formal employee engagement plan, your marketing team can lead out in enhancing communication and collaboration between employees.