Ten seconds doesn’t seem too long, right? Based on the latest study, humans have an average attention span of eight seconds. On a first date, you usually tend to give someone the benefit of the doubt if things aren’t working out exactly to your standards. With social media lifestyles today, though, there’s no obligation to give anyone even an extra second of deliberation if the content is subpar or unreliable. To keep your audience engaged, you need to connect with them instantly, so they don’t lose interest—no second chances or “dates.” So, how do you stand out with your target audience? Regardless of the type of platform that you’re utilizing to gain listener retention, here are the four best ways that you can capture your audience’s attention in your new year marketing strategy.
Speak to Your Audience’s Pain Points
For your audience to refrain from daydreaming or continue scrolling, they need to know that you are undoubtedly speaking to them. When you know your audience, you know their needs, anxieties, intentions, etc. When you focus on your target’s pain points, you confirm that you have solutions they need, which further results in increased view time, subscriber or follower rate, and customer loyalty. Today’s society and algorithms don’t allow non-relatable content to take up our space or time. Get to your point quickly by being specific, inspiring, and genuine to grab their attention immediately.
Share Relevant Content
By relating to your ideal client, you build reliability, likability, and certainty. Put yourself in the shoes of your ideal customers or audience so that you better grasp what matters to them, therefore, what they want to see or experience. Consider these questions about your audience when creating your content calendar:
- Why did they attend your event?
- How did they receive your targeted ad?
- What makes them interested in your content?
- Why are you the solution they need?
By answering these questions and determining the basis of why your audience is “following” you, you’re able to speak to their emotions and cultivate connections, better yet, relationships. Test out relevant, inspirational quotes, current events, success stories, industry statistics, or even humorous content to see what your audience favors. According to Forbes, customers with a positive emotional association with a brand are 8.4 times more likely to trust the company, 7.1 times more likely to purchase more, and 6.6 times more likely to forgive a company’s mistake. As you can see, once you capture your customer’s emotions, you also gain their loyalty.
Help them Imagine the Possibilities
Using the word “imagine” or placing your audience in “what-if” scenarios automatically transports them to your desired mindset. It allows them to mentally see themselves in an imaginary world, whether you choose to make that a good or a bad place.
If you’re working on promoting your services for B2B interactions, you could ask, “What if your revenue could grow x amount in 6 months?” or “Imagine having x purchases made by the end of the year.” Positive options like these give your audience something to look forward to with their future with you.
Enhance your Visual Content
People process visual content more quickly than they process words. Additionally, 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings.
If you’re strategizing your social media content, create enticing graphics that speak to your target audience. Better yet, incorporate videos that tell a story. According to HubSpot, 54% of people want to see videos more than any other content in the future. Develop a connection with your audience first thing by giving them the content that they want to see.
Ready to Jumpstart Your Marketing Strategy?
The truth is, our attention spans aren’t getting any longer. Try implementing these strategies so that you can stand out from your competition and win over your target audience.
If you’re looking to enhance your marketing goals, connect to your audience more efficiently, and increase your brand awareness, Green Apple Strategy is here to help. Contact us today for a consultation.