= There are a lot of factors that go into converting a marketing-generated lead into a sale, but there’s one element that seems to rise above the rest: quick follow up. But, don’t just take my word for it. Numerous studies outline that prompt follow up is the most important thing sales can do to convert marketing leads.
3 Reasons Why Salespeople Should Immediately Follow Up with Marketing LeadsHere are a few fascinating studies on the importance of prompt follow up …
- You should try to make contact within the first hour that a lead comes in. According to a recent study conducted by Prof. James B. Oldroyd at MIT, waiting even an hour to contact and qualify a marketing-generated lead can drastically reduce your chances of success.
- Immediately following up in the first five minutes is even more valuable. You’re 400x more likely to get a response if you do this within the first 5 minutes of them downloading the content. (Source)
- Prompt follow-up allows you to qualify leads more effectively. Companies that contact leads within an hour of receiving a query are 7X as likely to qualify the lead as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer. (Source)
- Prompt follow-up helps you stand out from your competitors. The average response time, among companies that contacted leads within 30 days, was 42 hours. So, taking the time to develop a quick response process will help you rise above the rest. (Source)