Green Apple Strategy was founded as a full-service marketing agency built on the idea of serving clients differently. Rather than leading with marketing services, such as building a website or managing PR, we set out to be an agency that approached our work with a “business owner” mindset. Rather than thinking about marketing in its own silo, we wanted to come alongside our clients to strategically consider how marketing could impact their entire business—and alternatively, how other areas of their business impacted marketing. We wanted to be an agency that worked to build marketing strategies with the entire business in mind—not just the immediate marketing needs or sales goals. This is one reason why “strategy” is intentionally included in our name. Whether it’s onboarding a new client or renewing our annual contract with an existing partner, the strategic planning process is an integral part of our approach and one of the primary ways we add value to our clients. We build our marketing plans with a focus on strategic planning and then develop our tactical approach from it. This has given us the opportunity to learn some important best practices when it comes to building a marketing strategy.