How Green Apple Adds Value to Our Clients’ Strategies

samantha pyle in a marketing meeting
When you hire a marketing agency, your primary goal is to add value to your business strategy. But, how do you know if a marketing team is adding the value you’re looking for? Let us take a few moments to share how Green Apple adds value to our clients’ strategies in hopes that it helps you determine how an agency might help you reach your business goals. 

We Provide Perspective

Have you ever felt like you can’t see something objectively because you’re too close to the situation? That’s how many of our clients feel when they come to us. By hiring a marketing agency, you add the perspective of a full team of people who can see creative potential and opportunities within your business that you may have never considered.  The Green Apple team has the unique opportunity to add several different perspectives, as we work with our core team and an expansive team of Orchard members—contractors we work with who have been hand-selected based on their experience and expertise. 

We Share Years of Collective Expertise 

Our team is made up of seven professionals who excel in their respective fields—marketing strategy, PR, project management, social media, content writing—and we support our team with an additional team of contract professionals. So, when you’re hiring Green Apple, you’re getting a team with years of education and experience that have led us here, and it’s our pleasure to share that with our clients to create results-oriented marketing strategies. 

We Track and Share Our Progress

It’s easy to talk about the value we add, but our clients get to see tangible results that let them know that they’re making the most of their marketing investment. We send each client a monthly report, as well as an annual report, to show them exactly how our efforts are translating into web traffic, leads, and several other metrics. We enjoy creating and sharing these reports with our clients because it shows them where all of our dedicated efforts are going, and we love that the numbers can speak for themselves. 

We Bring in the Best Professionals for Your Project

As we mentioned, we use a unique agency model that includes a team of contractors whom we’ve chosen to work with based on their areas of expertise, experience, and industry knowledge. This way, we can provide our clients with a team built just for them based on their needs and goals. Our Orchard members work as an extension to our team—and an extension of yours as well. 

Make the Most of Your Marketing Dollars with Green Apple Strategy

By engaging with Green Apple, you have access to a team of professionals who can provide value to your business’ marketing strategy. Contact us today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.

Meet Our Orchard Members: Meghan Clark

Meghan Clark
The Orchard at Green Apple is full of talented professionals who are passionate about what they do and excited to share that passion with our clients. Meghan Clark is no exception. We truly value Meghan’s contribution to our team and are excited to share a bit of her story with you.

Meghan’s Role as an Orchard Member

As a content specialist, Meghan supports our core content marketing team to create blog articles for a variety of industries and subjects. Her workday typically includes researching new topics, drafting content, and editing before her writing makes its way to the client. She is extremely focused on quality content and SEO keyword research while always keeping our clients’ unique voices and tones in mind. 

Meghan’s Background and How She Came to Green Apple

Meghan began her career as an educator at an independent day school and spent much of her time with creative, brilliant 13-year-olds. After seven amazing years, she took a leap of faith and joined a small startup marketing company. The company ultimately went under, and she decided to use that opportunity to establish herself as a freelancer. A friend told her that Green Apple was looking for writers in 2019, and she’s worked with us ever since! “I grew up as the daughter of a successful entrepreneur, and I saw much of the same spirit, drive, and vision in Samantha Pyle. As a contractor, I appreciated the way she streamlined project management and billing. Even though I wasn’t part of the in-office team, I felt my work was valued,” Meghan says.  She loves working with Green Apple and had such great things to say about our team. “My editor, Content Marketing Director Adam York, is truly one of the kindest people I’ve ever met. He pairs clear expectations with solid support, and he’s always available to answer my questions,” she added. 

What Meghan Loves About Her Craft—In Her Own Words

“When I initially started blogging, I was skeptical about its efficacy, but I can’t argue with the numbers. According to McKinsey, blogs sent out as email newsletters are 40 times more likely to land you a customer than social media posts. Other data shows click-through rates for email at 50 to 100 times higher than social media. People still read. Words are still powerful. As a writer, that’s heartening to me. On a copywriter’s website or resume, you’ll usually find a cheeky list of topics they’ve gotten to write about. I’m no exception to this rule. I’ve written about plastic surgery, customer service, cheeseburgers, boating, Swiss watches, pre-K education, banking, commercial kitchens, large-scale signage, cryptocurrency, and electron microscopy. Every article I write expands my knowledge base, and I love collecting arcane bits of knowledge. My work as a writer has given me the capacity to talk to almost anyone I meet about something that interests them. This is with the exception of theoretical physicists, who frankly aren’t that great at dinner conversation anyway.”

Meghan’s Personal Life

Like many paid writers, Meghan is also a creative writer. She writes creative nonfiction essays and draws her inspiration from writers like E.B. White, Leslie Jamison, Karl Ove Knausgaard, and Anthony Bourdain. She says that she spends entirely too much time reading, trying to identify birds on trees, and thinking about, preparing, or eating food. We are incredibly lucky to have Meghan as a member of our Orchard team and are thrilled that she chooses to share her talents with us. Thank you for your contribution to our clients, Meghan. We appreciate you!  Could your brand benefit from quality content services? Contact Green Apple Strategy to schedule a consultation.

Meet Our Orchard Members: Jenny Mann

Jenny Mann

What makes our team so incredibly versatile is our partnership with freelancers through The Orchard—a collective of highly-talented professionals who help us achieve our clients’ goals. The Orchard allows us to assemble a team (including our core team members) that is perfect for our client, and as a bonus, we get to work with creative professionals like the amazing Jenny Mann.

Jenny’s Role as an Orchard Member

Jenny works closely with our in-house Client Relations Specialists and Digital Marketing Specialist to produce graphics for various print and digital projects—everything from brochures, flyers, and presentations to social media and podcast graphics. She is our go-to graphic designer and produces fantastic work every time, without fail. Owner and Chief Marketing Strategist, Samantha Pyle, says that “Jenny has a wonderful ability to create graphics that follow clients’ branding guidelines and are totally unique to the client.” It’s her attention to detail that makes her such a great addition to our Orchard team.

Jenny’s Background and Career 

Originally from Bowling Green, Kentucky, Jenny has led a diverse 19-year career path, working as a designer and art director in publication, product and packaging design, and freelance design. She attended college at Ringling College of Art and Design in Sarasota, Florida, where she earned her Bachelor of Fine Arts degree. She eventually returned to her hometown, where she and her husband, Brian, live with their two dogs, Pickles and Olive. 

How Jenny Found Our Team 

Jenny found Green Apple Strategy in 2019 through her ties to AIGA Nashville, a professional association for designers, where she heard that we were looking for a freelance designer. She thought it looked like a great fit, so she applied and began working with our team. 

“I was drawn to the diverse mix of projects and clients from different industries that Green Apple had to offer. As a designer, it’s refreshing to have a fresh set of problems to solve, and an assortment of clients to solve them for,” said Jenny. 

What Jenny Brings to Green Apple Strategy

Jenny brings a passion for branding and beautiful design to the Green Apple team. “Branding goes so much deeper than a logo or a pretty pamphlet, and making sure everything I produce feels authentic to the client’s mission and values is always my top priority,” she added. 

We couldn’t agree more, as this is exactly what we’ve seen from Jenny in our time with her—precise attention to the essence of our clients’ brands. She has an uncanny ability to tune into what makes them unique and how we, as a marketing agency, can share that with their target audiences.

Jenny’s Personal Life

“I might be a bit of a workaholic,” she says. When she’s not spending time on design, which is rare, Jenny loves spending time with her family and friends. She and her husband enjoy hosting board game nights and cooking together. And, of course, they spend much of their time spoiling their two adorable dogs. 

We are lucky to have Jenny as a member of our Orchard team and are thrilled that she chooses to share her talents with us. Thank you for your contribution to our clients, Jenny. We appreciate you! 

Could your brand benefit from top-notch graphic design services? Contact Green Apple Strategy to schedule a consultation.