“Meeting your customers where they are” is an essential principle for effective marketing. Influencer marketing has become one of the most effective ways for brands to achieve that goal. It has become an integral part of marketing plans for both B2B and B2C companies, and there have been numerous studies on its effectiveness.
- 75% of companies plan to allocate more of their content marketing budgets toward influencers. (Source)
- 51% of marketers say influencer marketing helps them acquire better customers. (Source)
- 60% of consumers have been influenced by social media or a blog while shopping. (Source)
- 95% of brands using B2B influencer marketing report that it has helped increase brand reputation and brand awareness. (Source)