LinkedIn has always been the premier social media network for business professionals. But in recent years, LinkedIn has become a powerful marketing tool for businesses in every industry. While it’s important for brands to have a strategy for getting the most out of their LinkedIn page, equipping employees to elevate their personal LinkedIn profiles has become equally important. Your LinkedIn profile is important because it both represents employees as individual professionals and it can represent your company as a whole. Your profile can be a tremendous asset for someone who is deciding whether or not to do business with you or to accept a position at your company. If you work in customer relations, your profile can give clients in your portfolio confidence that you know how to take care of their needs. That’s why it is important for your marketing company to support employees on LinkedIn by sharing best practices and ideas for your employees to optimize their profiles.
How to Upgrade & Improve Your LinkedIn ProfileIf you’re responsible for marketing or business development, here are a few simple tips you can share to help your co-workers create compelling LinkedIn profiles.
1. Choose a professional profile picture.Your picture makes a big first impression on your profile. A professional headshot is ideal, but we realize finding a professional photographer isn’t always easy or affordable. Just because you don’t need an image taken by a professional doesn’t mean your picture shouldn’t be professional. Taking a high-quality photo on your smartphone doesn’t have to be complicated. Find a simple background and have someone take your picture for you. According to LinkedIn, you should aim for your face to take up about 60% of the image once it’s cropped.
2. Highlight the impact you’ve made in the headline.Your headline is the first thing that people see after your picture, so you want it to catch people’s attention. (It will default to your most recent job title if it’s not altered.)
- Start by adding your title and any relevant auxiliary roles (ex. speaker, author, nonprofit involvement, etc.)
- Include relevant industry keywords
- Add a value proposition statement about how you help people