Let’s face it: It is becoming increasingly difficult for brands to stand out and earn attention in today’s noisy world. While most of our content marketing focus has gone digital, especially in the news and media industry, print advertising is still a viable tactic to consider. Here are some surprising statistics about the viability of print advertising that are important for businesses and marketers to know:
- Print ads generate a 20% higher motivation response, even more so if it appeals to more senses beyond touch.
- There is a 77% higher brand recall for print ads vs. 46% for digital ads.
- Magazines and newspapers delivered the highest ROI of advertising at 125% — more than other ad mediums, like TV and digital’s ROI of 87%.