In today’s world, the buyer has more control over the sales process than ever before. On the one hand, this can make things more difficult for sales professionals. They don’t have as much control over the narrative and buyer’s journey as they once did. However, this new world order provides opportunities for business development pros. Rather than having to conduct tons of research on a prospect or cold-calling potential leads, they can instead use marketing insights—one of the many reasons salespeople are smarter than ever before.