2022 provided its fair share of challenges for marketers. Many businesses were still navigating the ripple effects created by the pandemic — whether it was learning how to promote new services or balancing business development needs with operational capacity. Economic obstacles and the fear of an impending recession caused some companies to tighten their marketing spend or focus on fundamental strategies. Companies learned how to embrace the “new normal” of virtual team meetings and hybrid work models.
Despite these challenges, our team at Green Apple, and the clients we serve, have discovered valuable insights to propel our work forward. As Albert Einstein once summarized, we’ve found that “in the middle of difficulty lies opportunity.”
As we reflect on everything we’ve learned from 2022, we wanted to recap the insights and articles that our audience found most helpful throughout the year. As you’ll see, they cover a variety of topics in almost every aspect of marketing. We believe this goes to show the integral role that marketing plays in every area of the business. Without further ado, here are our most popular blog posts from 2022.
1. What Not To Do During a Zoom Meeting
We’ve all seen or experienced our fair share of Zoom faux pas over the past few years. But an embarrassing interaction isn’t the only thing that can derail a Zoom meeting.
As a virtual agency, our team has learned A LOT about maximizing Zoom for productive team meetings. This article outlines some common mistakes to avoid.
2. 7 Key Elements of Eye-Catching Content
Marketing has always been about capturing attention. How can you do that in our world that seems busier and noisier than ever? This article highlights some helpful design tips to consider whether you’re creating a social media post, print ad, or sales collateral.
3. Why Corporate Social Responsibility Should Be on Your Radar for 2022
Social responsibility platforms have become a priority for businesses in almost every industry. How can you leverage it to connect with customers and prospects in a more meaningful way? This article outlines a few key ideas to consider.
4. 5 [Virtual] Client Appreciation Gifts for 2022
The pandemic created the need to find ways to show appreciation virtually. But as the way business has evolved, virtual appreciation gifts are also great for clients you might have in other parts of the country. This article highlights five of our favorite ideas.
5. Frustrated by the Fact That Marketing is Constantly Evolving?
We understand that it’s easy to get frustrated by the constantly-evolving nature of marketing. This article offers some encouraging reminders for business leaders or marketing managers who are frustrated by the fact that nothing seems to be working like it once did.
6. Is Print Advertising Still Viable?
Print advertising isn’t dead. In fact, we’ve found that print advertising has some advantages over digital features depending on our client’s target audience and goals. This article shares a few benefits of print advertising and strategic ideas for integrating it into your marketing efforts.
7. Enneagram and Marketing: The Creative Beauty of Type Fours
The enneagram has become one of our team’s favorite tools and topics to discuss in recent years. This article describes how an Enneagram 4 — also known as “The Individualist” – provides the much-needed creative ideas and spark for your marketing.
8. 20 Questions to Ask Yourself That Will Improve Your Customer Profiles
It’s essential that you know your customers if you want your marketing to resonate. As a result, every business should develop customer profiles or buyer personas for their key target audience. This article unpacks 20 different questions that will make that experience more effective.
9. 4 Factors for Creating a Customer-Centric Culture
The experience you provide customers directly impacts your bottom line. How do you go about creating a culture within your business or organization that values the customer experience? While the specific tactics or strategies may evolve, this article shares four key factors that you need to create a customer-centric culture.
10. Enneagram and Marketing: How Type Threes Move Mountains
Enneagram 3’s (also known as The Achiever) offer essential traits and skills that can be helpful for managing your marketing efforts. This article unpacks the traits of The Achiever from one of the Enneagram 3’s on our team, our Founder and Chief Strategist, Samantha Pyle.
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At Green Apple, we’re constantly looking for new sources of marketing inspiration for our clients. We typically share what we’re learning each month through The Core, our monthly newsletter. Sign up to get the latest marketing insights and inspirations delivered directly to your inbox.