SEO has become a common marketing tactic in today’s increasingly digital age. However, there’s an interesting theme I’ve noticed in many of my conversations with leaders and marketing directors of small businesses. Many small business leaders view SEO as a tactic that only works for big businesses. Some avoided SEO because they’re not sure how it impacts the bottom line. Others don’t think they have enough time, energy, or budget to commit to it.
However, SEO can be incredibly valuable for small businesses…
- Two of the biggest reasons small businesses fail are competition and lack of market need. Both can be significantly addressed with proper attention to SEO strategies.
- 46% of all Google searches are local, meaning most people are looking for partners or products in their area first.
- There are 63,000 searches performed on Google EVERY SECOND. Chances are, there are multiple people searching for a solution you provide right now.
Just because SEO seems complicated doesn’t mean you should ignore it.
SEO Principles and Tips for Small Businesses
So, how you can get started when you’re on a tight budget and don’t have time to learn everything there is to know about SEO? Here are a few principles and tips we typically share with clients:
- Start by defining what you want to achieve. Are you wanting to increase brand awareness? Drive traffic to a particular product or service? Improve results against competitors? Knowing what you want to accomplish through your SEO efforts is essential for making the most of your resources.
- Focus on the right keywords and fundamentals of SEO. When it comes to increasing brand awareness through SEO, nothing is more important than the keywords you choose. Do you know what people are searching for as they’re looking for your solution? Do you know which keywords you can focus on to generate some quick wins?
- Don’t ignore the competition. Good SEO practice isn’t just about your website. It’s also about your competitors’ websites. Taking this approach to SEO can help your business stay ahead of your competitors and connect deeper with the customers.
- Get ready for the long haul. SEO is a marathon, not a sprint. Focus on the long-term objective with SEO, making it easier for customers to find you by producing strategic, consistent, and engaging content.
SEO isn’t just a tactic for big businesses. In fact, the very same tools that big businesses use can be tailored to give small business owners the advantage. If you’re a small business leader who’s ignored search as a way to reach new customers, now is the time to change your paradigm.