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Is Your Marketing
Missing the Big Picture?

We can help you craft data-driven marketing plans that overcome your current obstacles and propel your business forward.

Contact Us

Fresh eyes.
Listening ears.
Powerful results.

Successful marketing requires a strategy that aligns with your overall business and tactics that resonate with your audience. Our process enables us to truly understand the ins and outs of your organization, identify your goals, and provide a tailor-made strategy that evolves with your needs.
Stop the guesswork.
Start the growth.

Whether you’re launching a product, entering a new market, or seeking to elevate your brand, we create a plan to help you achieve your goals.

Growth-Focused Planning

Annual and Quarterly Planning: Set clear goals, align marketing activities with business objectives, and track progress for optimized success.

New Market Planning and Research: Uncover promising opportunities and develop winning strategies for market entry.

New Product Launch Development: Create a comprehensive launch plan that drives brand awareness and adoption.

Campaign Concept Development: Craft compelling campaigns that resonate with your target audience and achieve desired outcomes.

Event Strategy Development: Plan and execute memorable events that align with your brand’s goals — without all the heavy lifting. We can manage every detail — from initial concept to post-event insights.

Target Persona Development: Craft detailed buyer personas that guide laser-focused marketing efforts.

Brand and Business Strategy Alignment

Brand and Messaging Strategies: Develop a clear brand voice and messaging that resonates with your target market and supports your overall business goals.

Marketing and Operations Strategies: Ensure marketing activities contribute directly to achieving broader business objectives.

Corporate Social Responsibility Strategy: Enhance your reputation with a CSR plan that not only demonstrates your commitment to social and environmental causes but also drives business growth and customer loyalty.

Technology Audit and Assessment: Maximize the ROI of your marketing tech stack by auditing existing tools, identifying gaps, and recommending the right platforms to streamline and strengthen your marketing efforts.

For-Profit and Non-Profit Business Development Strategies: Uncover innovative revenue opportunities and build sustainable growth strategies that align with your mission and support your long-term objectives.

Marketing Budget Development: Allocate resources efficiently to maximize your marketing ROI.

Employee Engagement and Brand Building​

Employee Recognition and Recruitment Marketing Strategies: Foster a positive brand experience for internal and external audiences.

Employee Survey and Sentiment Strategies: Understand your workforce and cultivate a thriving company culture.

PR Strategy

Media Outreach Strategy: Develop a targeted approach to engage journalists and media professionals, ensuring your brand’s message reaches the right audience.

Press Releases & Media Kits: Create compelling press releases and media kits that highlight your brand’s milestones, announcements, and unique value propositions.

Media Training: Equip your spokespersons with the skills they need to deliver impactful, on-brand messaging in interviews and public appearances.

Crisis Communications: Prepare for the unexpected with a crisis communication plan that safeguards your brand’s reputation during challenging times.

Business Strategy

Business model development: Create a clear and actionable blueprint for how your business delivers value to customers, generates revenue, and sustains operations.

Operations planning: Optimize resources—such as people, technology, and supply chains—while ensuring alignment with broader business and marketing objectives.

Decades of experience
in diverse industries.
We speak your business language.

With more than 20 years of experience, Green Apple Strategy has partnered with businesses across a broad spectrum of industries, including:

  • Commercial Construction
  • Hospitality, Food and Beverage
  • Cybersecurity and Information Technology
  • Nonprofits and Education
  • Technical Trades and Services
  • Human Resources
  • Manufacturing
  • Insurance
  • Internet Service Providers
  • Luxury Goods
  • Retailers and Wholesale Products

Testimonials

What Our Clients Are Saying

MAXWELL
CEO
Samantha and her team at Green Apple Strategy will treat your company like their own. They will take the time to get to know who your Company is, what it stands for, and who you are, personally. I'm very grateful to work with the team, each member specializing in a different marketing and communication segment. I highly recommend partnering with Green Apple Strategy for all marketing strategy!
Kathleen Maxwell
CRANE
Vice President
We have had a wonderful experience working with Green Apple Strategy.
Mark Rankin
LMBC
Practice Leader
Sam and the Green Apple team have worked hard to learn our business and help us develop a strategy to best represent our company to our clients. They are professional, responsive, and creative — the perfect combination for a marketing partner!
Mark Burnette
SF
Executive Director
Green Apple has been instrumental in helping our organization grow. From redesigning our website to updating our brochures, they’ve handled everything seamlessly. Their team is top-notch—professional, creative, and genuinely invested in delivering positive outcomes for the companies they partner with. We couldn’t be happier with their work!
Meg Grunke
CRANE
Senior Contract Administrator
Green Apple Strategy has done an exceptional job for Crain Construction. Their creativity, strategic thinking and dedication have made a remarkable impact for our companies' business. They continue to listen and never judge and help us work through any good idea or negative problem we may have; I cannot thank them enough for all they do for us!
Chloe Rawls

Your Roadmap to Growth:
Our Collaborative Process

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Deep Dive Discovery

We begin by immersing ourselves in your brand, culture, and current marketing efforts. This collaborative process helps us uncover hidden strengths,  identify potential blind spots, and address challenges head-on.

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Collaborative Strategy Session

Together, we’ll host a strategy session with key stakeholders to ensure your marketing plan seamlessly aligns with your overall business goals. Through open communication and collaborative brainstorming, we’ll craft a winning roadmap for success.

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Actionable Roadmap

You’ll receive a customized marketing plan with clear, actionable steps. It will include a cost analysis for our services, empowering you to make informed decisions about your marketing investment.

Breakthroughs Begin Now.

We realize not every agency is the right fit for your project. That’s why we offer a zero-commitment conversation to identify your goals and determine next steps.

Additional Resources

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A Behind-the-Scenes Look at Green Apple’s Approach to Strategic Planning

Read More

The Marketing Sandbox: How to Discover Your Next Best Marketing Tactic for 2024

Read More

From Reactive to Proactive: Creating Ad-Hoc Marketing Plans

Read More

Ready to dig in?

We realize not every agency is the right fit for your project goals. That’s why we offer a zero-commitment conversation to identify your goals and determine next steps.

Contact Us

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We realize you may have more questions. We’re ready to start a conversation.

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Want more content like this? Subscribe to our bi-monthly newsletter, The Core.

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The Core, our newsletter, shares our insights and analysis on all things marketing.

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