professinal-male-reading-phoneWith several options for survey platforms competing for your business, which one is the best for your business? The right answer for your team depends on your specific needs. So, to help you during the decision-making process, we would like to share our experience with the survey platform LoyaltyLoop

LoyaltyLoop is a common tool used by both B2B and B2C companies to better understand their customers’ opinions about their service and improve the customer experience. You may have used one of its competitors, such as Qualtrics (formerly known as Survey Monkey) or Delighted. Or, perhaps, you’ve never used a customer survey platform before and are just getting your bearings. 

Wherever you are in the process, we hope that this review of LoyaltyLoop will help you make an informed decision. We spoke to our Senior Client Relations Specialist, Olivia Cooper, to learn more about the pros and cons of this software.

Pro: Simple and User-Friendly Interface

We have found LoyaltyLoop’s interface to be user-friendly and straightforward. Still, we understand that we as an agency might have a different view of what is “user-friendly” because we use these types of tools regularly. For clients who aren’t well-versed in marketing lingo and processes, we believe that it will also be an intuitive experience. When asked her opinion on LoyaltyLoop’s ease of use outside an agency environment, Olivia replied, “For clients who are using this type of platform for the first time and want to log in and have the experience be as clear as possible, this interface will be great for them too.” 

Pro: Quick and Professional Customer Service

Another benefit of using LoyaltyLoop is the platform’s quality customer service approach. Olivia notes, “I’ve had good experiences with their customer service. They’re always quick to solve our needs, and they follow up regularly on projects we’re working on.” Any time you’re using software essential for business growth—especially one you’re paying for—you want to be sure that you can reach out for help if needed. LoyaltyLoop is an excellent option for good customer service.

Con: Basic Customization Options

One element that our team hopes LoyaltyLoop will improve over time is its customization options for the survey and follow-up emails sent to our clients’ customers. Olivia notes that she wishes “there were more customization options for the communications sent out through the platform.” She went on to give an example for added context: “We use LoyaltyLoop’s follow-up email templates to send after someone completes a survey, but the customization options to design the email are pretty basic right now. However, even with those basic options, these emails are very effective,” she adds. 

Though the basic customization is a drawback, it does not affect the effectiveness of LoyaltyLoop’s customer communications. We’ve found this platform to be a beneficial tool for our clients looking to build trust with their customers and improve their customer service.

Want to Improve Your Customer Service? 

Your customer survey strategy can be a powerful tactic to add to your marketing efforts. Our clients use these types of strategies to monitor and improve upon their NPS scores, customer service tactics, and the overall customer experience. 

We can help. Want us to join your team? Contact us today to schedule a consultation. We are happy to sit down with you to discuss your goals and how we can walk alongside you to achieve them.