2024 Google Search Statistics Worth Knowing for B2C Marketers

google home page on cell phone

One of the things we love most about our work at Green Apple is the variety of businesses and industries we support. Our clients range from a B2B construction company to a B2C early childhood center. While the overall marketing philosophies and approach are similar, the tactics we use for each client can often be very different. In this post, we wanted to highlight some of the most essential 2024 Google search statistics for clients who are marketing directly to consumers.

7 Important 2024 Google Search Statistics for B2C Marketers

Here are seven of the most interesting and insightful statistics for marketers and brands in the B2C space:

1. Almost half of all product searches begin on Google. (Source

Just like many other searches, 46% of consumers start with Google when looking for a particular product or service. Knowing where product searches start can help marketers understand the potential impact throughout the different stages of a customer’s buyer journey

 

2. Nearly 35% of people will click on the first result of a search. (Source)

You need to rank first on important keywords for your business because that statistic drops dramatically after the #1 position.


3. 63% of Google’s US organic search traffic originates from mobile devices (Source)

Mobile devices have now become the dominant search method for consumers. This is a  number that continues to increase year after year. Therefore, optimizing your pages for mobile ranking and usability is crucial to your business’s success.

4. Paid search ads can boost brand awareness by 80%. (Source) 

If you want to improve your visibility, PPC links allow you to “buy” your way into the search results. The more people see your brand, the more likely they’ll interact with it. 

5. 90% of users are likely to click on a page that lands on the first search engine results page. (Source).

If you can’t make the #1 search result, you should still try to get on the first page of Google search results. Based on survey results, it’s evident that people trust the first page of Google to help them find what they’re looking for. 

6. Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine, including Amazon (15%), YouTube (9%), and Bing (6%). (Source)

The reality is that PPC advertising on Google is more effective than on any other platform. Investing in Google search advertising is still one of the best ways to reach customers who are looking for your product or service. 

7. 23.6% of U.S. e-commerce orders originate from organic search (Source)

Having an intentional SEO strategy is essential for B2C businesses, especially for those in the eCommerce space. The last thing you want is for a competitor to swoop in and steal potential business because they ranked higher than you on important keywords and keyword phrases. 

As a full-service marketing agency, we’re constantly looking for ways to help our clients use every tactic at their disposal to grow their business. Our SEO Silo service was specifically created to help local companies boost their brand visibility and improve their online presence through SEO marketing. If you’re looking for ways to maximize your SEO efforts or improve your ranking on Google, our team has the experience and tools to help.

Introducing Olive + Leo: Green Apple’s New Venture to Elevate Customer Loyalty in the Hospitality Industry

The rise of Nashville’s popularity in recent years has been nothing short of remarkable. The “It City” has experienced exponential growth, fueled by an influx of visitors seeking to immerse themselves in Nashville’s music scene, big events, honky-tonks, hot chicken, and hashtag murals. Nashville’s tourism industry generated record economic activity for the city in 2022 with unprecedented hotel performance. The city’s tourism industry is currently undertaking a five-year strategic plan to maintain the momentum and keep Nashville in demand as a destination.

For the bustling hospitality industry, the challenge of attracting and retaining customers has never been more pronounced. The stakes are even higher for independent hospitality businesses as they work to compete with bigger brands that have marketing budgets to match.

About Olive + Leo

Samantha Pyle, founder and CEO at Green Apple Strategy, saw an opportunity to help these smaller businesses compete. In February 2024, Sam and the Green Apple team launched Olive + Leo. O+L offers a streamlined text marketing and digital engagement platform to help restaurants and other hospitality businesses grow their audiences and build customer loyalty in an increasingly crowded marketplace.

“It’s never been more important or more challenging for hospitality businesses to find their audiences and tap into the loyalty they’ve inspired through the food, drinks, and atmosphere they’ve worked so hard to create,” said Pyle. “Customers crave genuine dialogue with the brands they love, but it’s largely up to those brands to meet their customers where they are to share their stories and make a personal connection.”

Instead of the full-service agency route, Olive+Leo is a user-friendly digital platform built specifically for hospitality. The platform combines the power of text marketing, digital loyalty programs, email strategy, and social media magic to allow businesses to stand out and build a loyal following. What we do is represented in our name. The olive is a plant that represents hospitality, warmth, and welcome, while the name Leo represents a canine symbol of loyalty. 

“When eight out of ten customers are messaging with their favorite brands on social media, even the smallest restaurant operation can no longer afford to consider digital engagement an optional investment. It’s essential, and we created Olive + Leo to provide an affordable solution that levels the playing field for hospitality businesses, regardless of their size.”


With pricing to fit budgets of all sizes, Olive + Leo offers a wide range of effective, affordable customer engagement resources within one simple “handheld hospitality” solution, including
online and in-person customer database enrollment, an intuitive SMS and MMS service with trackable promotions and performance metrics, turnkey social media strategies, and a comprehensive email marketing platform. Users can also choose between DIY and fully managed accounts based on their capacity and needs.

At Green Apple Strategy, we’ve had the privilege of working alongside some iconic restaurants over the years. We love helping businesses thrive, but the unique challenges of restaurant marketing often make it tough to afford a full-service agency. We’re so proud to offer the hospitality industry an affordable option that will allow their business to not only stay afloat but thrive for years to come. 

See how Olive + Leo can elevate your customer experience, forge lasting connections, and supercharge loyalty. 

Offering Strategic Solutions and Services to Help Businesses Grow

At Green Apple, we’re more than a marketing and PR agency. Strategy is at the core of everything we do. Learn about our process and how we can help you achieve your specific goals. If you have questions or want to discuss your needs, our team is here to help.

How Text Marketing Can Build Customer Loyalty for Nashville Restaurants

With more than two million people in the metro area, Nashville restaurants have plenty of potential customers. But it takes more than getting a customer in the door to build a sense of loyalty. Modern-day marketing techniques can help, ensuring your brand is showing up in their email inbox, social media feeds, and more. However, with an open rate of 90 percent, one method is making it easier to get your message heard: text message marketing. 

Text message marketing can be a great marketing tactic for local and corporate brands alike. In this post, we outline best practices for using text marketing to engage with customers, increase loyalty, and stand out in a crowded market.  

Text Marketing Tips for Restaurants 

Opt-Ins Only

Text marketing is highly effective, but only among the customers who want to hear from you. With this in mind, only send messages to customers who have permitted you to do so. You can encourage them to opt-in on your website, in a newsletter, or through other digital channels. You may even offer a one-time discount in exchange for signing up for text messages. 

Even after a customer opts in, go the extra mile with a text that allows them to confirm their subscription to marketing and promotional messages. On the other hand, make it easy for a customer to unsubscribe, too.

Choose Words Carefully

Writing text message copy differs from writing for email, social or other channels. Because you have limited space to communicate, be sure to introduce your restaurant promptly and then stick to one call to action. Is there a sale you want to promote? What about a new menu item or a special event? Choose one call-to-action (CTA) and craft a clever message around it.

A casual tone works best for text messages when writing your copy. Yes, we give you permission to use abbreviations and emojis if that makes sense for your brand! Remember that although you can use a relaxed tone, customers still expect you to be professional and respect their time by not sending too many texts and contacting them during regular business hours. Avoid late night or early morning send times.  

Have an Omni-Channel Approach 

Text marketing for restaurants is an excellent way to build customer loyalty. However, it should not be your only approach. Part of successful marketing is meeting customers where they are, and not all of your customers will subscribe to your text messages. With this in mind, it’s critical to continue building out strategies that include marketing via email, social media, and at your brick-and-mortar location. Depending on who your target audience is, you can even use direct mail. This way, your brand can be top of mind even when customers are away from their mobile phones.  

Follow the Rules 

The path to text marketing success comes with rules and guidelines that can vary based on where you live. These include getting written consent (such as through an opt-in text), identifying your brand in the message, providing clear terms and conditions, offering an opt-out option, and always respecting your customers’ privacy. The Telephone Consumer Protection Act (TCPA)  provides essential and detailed information on privacy laws and regulations for SMS marketing that can protect you from future legal issues. 

Amplify Your Marketing Strategy 

When building a successful text marketing plan, our team at Green Apple understands that it can look different for every restaurant brand. We will take time to understand your business and your needs to develop an omni-channel engagement strategy to ensure you can engage with all your customers—wherever they are. Contact us today, and let’s get the conversation started.

From Visitors to Regulars: Building Customer Loyalty in the Hospitality Industry

We all know a restaurant that always seems to have a line out the door. And if you live in a city like Nashville, you may even have a favorite coffee shop or bar where they always remember your name. It’s no secret that these cherished local spots hold onto their customers with something more than just delicious food and good coffee. They’ve mastered the art of customer loyalty. 

In the competitive landscape of the hospitality industry, where competition is constant and customer options are abundant, loyalty is everything. Here are just a few of the facts: 

  • A 5% increase in customer retention can boost profits by 25-95%. (Source)
  • A loyal customer spends 67% more than a new one. (Source)
  • Loyal customers are: (Source)
    • 5x as likely to repurchase
    • 5x as likely to forgive
    • 4x as likely to refer
    • 7x as likely to try a new offering 

With numbers like that, it’s no surprise that restaurants, coffee shops, bars, and hotels are prioritizing customer loyalty programs and strategies more than ever.

Here at Green Apple Strategy, we’ve had the pleasure of working with incredible hospitality businesses, witnessing firsthand the transformative power of fostering genuine connections with customers. While there’s no magic formula, there are certain key ingredients that cultivate customer loyalty and keep those doors opening (or tables turning)!

Key Ingredients to Build Customer Loyalty

Here are a few insights into what it takes to foster customer loyalty that we’ve learned through our work with numerous restaurants and venues over the years: 

Service with a Smile (and a Listening Ear)

Customer loyalty all starts with the basics. Friendly, attentive staff, prompt service, and a genuine desire to exceed expectations go a long way in creating a positive experience. But remember, service doesn’t end there. Actively seeking and incorporating customer feedback through surveys, online reviews, or even casual conversations shows you care about the customer experience and are committed to improvement.

Strategies for Suprise and Delight

Who doesn’t love a little unexpected treat? Going beyond the expected and sprinkling in moments of joy can be an invaluable customer loyalty tactic! You could offer birthday treats, complimentary tastings, or loyalty program rewards that feel special and personal. Remember, it’s the little things that often leave the biggest impression.

Speak to Customers Directly Through Personalized Communication

Personalized communication is a high value for today’s customers. Rather than sending generic marketing blasts, it’s essential to utilize platforms like segmented email marketing and targeted text message campaigns to send offers and updates that are relevant to individual customer preferences.

Track Progress and Measure Success

You can’t improve what you don’t track! Implement tools to measure key metrics like repeat customer rates, average order value, and engagement with loyalty programs. This data-driven approach enables you to identify what’s working well and where adjustments are needed so you can enhance your strategies as you go.

Questions to Spark Your Customer Loyalty Strategy

Whether you’re a local coffee shop or restaurant franchise, here are a few thought-provoking to evaluate your current approach and identify opportunities to cultivate deeper customer loyalty:

  1. What are my customer demographics and preferences? Knowing your audience is key to personalization.
  2. What are my current customer touchpoints? Are you utilizing all channels effectively?
  3. How do I encourage feedback and actively listen to my customers?
  4. Do I offer unique experiences or moments of surprise and delight moments?
  5. Is my loyalty program engaging and rewarding?
  6. Am I tracking and analyzing data to understand what’s working and what’s not?

Ready to Turn One-Timers into Regulars?

Building customer loyalty takes effort, but the rewards are undeniable. By focusing on these key ingredients and asking yourself the right questions, you can transform your hospitality business into a cherished destination, turning visitors into regulars and building a community that thrives on loyalty and love.

At Green Apple Strategy, we’re committed to helping businesses thrive by cultivating meaningful connections with their patrons. Through our customer loyalty platform Olive + Leo or our marketing agency services, we’re here to help you build enduring customer relationships. Reach out to our team today and let’s embark on this journey together.