Leaving the fast-paced world of journalism, Christa Spencer comes to Green Apple Strategy with a 15-year background as a television news producer. She’s bringing her love for storytelling to our team as a PR Strategist. In this role, Christa will work closely with Chief Marketing Strategist, Samantha Pyle, to develop and execute strategic plans to increase our clients’ visibility with media and public relations.
Christa will build our clients’ brand awareness by identifying exposure opportunities, pursuing awards and recognitions, and monitoring industry news. “My passion for storytelling drew me to this specific role, as well as the challenge of identifying a story that makes people want to listen,” Christa says.
Storytelling is in Christa’s blood, quite literally. Growing up in Fayetteville, Arkansas, she was surrounded by journalism from a very young age. Her dad is a journalism professor at the University of Arkansas, where she earned her degree in broadcast journalism. Going back even further, Christa’s grandmother was a journalist as well, even serving as a White House correspondent for over 30 years.
After pursuing a career in journalism, Christa was ready for a change. She connected with Green Apple to discuss how her skills could translate to our team’s need for PR support. “From my first Zoom call with Sam, I think we both knew this role would be a great match. Sam’s passion for clients, in-depth knowledge of the business, and the way she values her Green Apple team drew me in,” Christa explains.
When she’s not finding PR opportunities for our clients, Christa loves practicing yoga and spending time with her partner, Luke, and their dog, Scott. You’ll often find them at home cooking or getting together with friends. “We love to travel, and Luke is from Australia, so the next chance we get, we’ll head to the other side of the world to visit all of his family. I’m incredibly close with my family, too,” Christa says.
Christa also enjoys Nashville’s live music scene, farmers’ markets and hiking trails across the state.