Tag: enneagram and marketing

Enneagram and Marketing: How Type Eights Lead Your Team

Do you have an Enneagram Type Eight on your team? If not, it might be time to, as they are certain to be a force of nature who leads your team toward growth. Named “The Challenger,” a Type Eight is usually self-confident, decisive, willful, and can even be confrontational at times—which they can often use to their advantage. When they’re at their best, Eights are protective and resourceful, which makes them exceptional leaders. To help you determine the best place for an Eight on your team, here are the qualities that make them stand out.

Type Eights are Not People Pleasers (In a Good Way)

You’ll never hear Type Eights being called pushovers or people pleasers. Their determination to get the job done, the right way, will steer them to say “no” when necessary—even if it’s the unpopular choice. An Eight’s passion and drive will lead the way, allowing them to make tough choices for the good of the team. If you ever worry that your team will be taken advantage of, send in your Type Eight to make sure that doesn’t happen.

Type Eights Gain the Respect of Their Teams

When you hire a Type Eight, expect them to rise through the ranks quickly, as Eights have a commanding presence that makes them natural leaders. They are usually the first to step up and protect their team while also finding ways to boost everyone’s confidence. Because of their strength, Eights typically find their way to the front of the pack, effortlessly gaining the respect of their peers along the way. It’s wise to put this person in a position where they can fight for you, so to speak, as they may feel bored or underutilized in more behind-the-scenes roles.

Type Eights are Self-Starters

While some need external encouragement and motivation, Type Eights draw from their passion to motivate themselves. You’ll find that even when you think their workload has slowed down, Eights are three steps ahead of the next move. Every team needs an Eight because those are the leaders who will work their hardest, even when you aren’t checking in on their progress.

Types Eights are Courageous

One of the primary characteristics that sets Eights apart is their courage. They will never back down and will be running full-steam ahead when others feel like giving up. The benefit of having this type of personality on your team is that their energy rubs off on their team members, giving everyone the motivation to come together and get the job done.

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Contact us today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.

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How Enneagram Type Sevens Bring Energy to All They Do

If you’re lucky enough to have an Enneagram Type Seven on your team, you probably already know the energy, playfulness, and innovation they can bring to a working environment. When you work with or manage a Type Seven, you’d like to empower them to use their talents in the most effective way possible. As you’re planning your next project, keep the following strengths in mind to provide your Seven with a role that best utilizes their unique skill set.

Type Sevens Embrace Empathy

Having a Type Seven on your marketing team means that you have access to a full-time cheerleader who can bring incredible energy to your work together. This is a huge asset when it comes to building a successful marketing strategy. In order to craft an effective approach, your team needs to cultivate enthusiastic empathy for your clients. Type Sevens are great at enthusiastically embracing a client’s mission, vision, and goals as their own. Their optimism and curiosity can bring energy to a new client’s needs or reinvigorate the approach to an existing client.

Type Sevens are Quick Learners

Enneagram Type Sevens thrive when they’re learning new material and explaining it to others. If you need to master a social media platform or understand a new search engine algorithm, put your Type Seven on the case. In just a few days, they’ll be experts on the topic, whether it’s monetizing TikTok or doing a deep dive into more effective SEO. Once they’ve mastered the material, have them present their findings to the team. Then, activate a Type One or Type Three to craft a marketing strategy to implement based on this new information. Your Type Seven will feel appreciated and you’ll have new information to use in service of your clients.

Type Sevens are Client Whisperers

With their zest for life and notable social skills, Type Sevens truly shine in client meetings, even over Zoom. You can count on a Type Seven to present your marketing strategy in a compelling way that will engage your clients’ attention. After the strategy meeting, you’ll probably find them making plans for lunch, drinks, or dinner with the client. Sevens subscribe to Peter Drucker’s belief that, “more business decisions occur over lunch and dinner than at any other time”—and they’re not wrong about that!

Type Sevens Bring Together Your Team

Sevens know that a team can do their best work when the members feel connected both to each other and to their shared professional goals. Sevens are great at fostering team spirit, especially among the shyer or more introverted members of a group. If you need to increase team cohesion, let your Seven plan a teambuilding activity or schedule a social gathering. They’ll build camaraderie and goodwill with impressive ease. Type Sevens believe the adage that “Culture eats strategy for breakfast.” They know that groups that feel connected and empowered can crush business goals more effectively than a team that’s experiencing disharmony.

Ready to Accelerate Your Marketing Strategy?

Are you looking to see what full-service marketing can do for your brand? Contact Green Apple Strategy today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.

Enneagram and Marketing: Type Sixes Stay by Your Side

“The Loyalist.” Enneagram Type Sixes are exactly the kind of people you want to work with, as they are known for being committed, reliable, and trustworthy. While a six might tend to overthink and seek reassurance to know that they can trust you, they are loyal until the end when they feel secure in their relationships with friends, family, coworkers, and clients. Let’s take a look at what makes sixes a great addition to your marketing team.

Type Sixes Are Loyal

Once a Type Six has accepted you into their circle, you’re in for the long haul. This person will be your loudest cheerleader, rooting for you during every personal and professional challenge. They’ll lend you their full attention as they provide you and your team with consistency, trustworthiness, and collaboration. Fiercely loyal, Type Sixes can often be the glue holding your team together.

Type Sixes Are Planners

A Type Six can often overthink and overanalyze situations in their life, which helps them prepare for worst-case-scenario events in their personal and professional lives. They brace themselves, waiting for something terrible to happen. And, though it rarely does, you can be sure that your Type Six is ready and willing to handle whatever comes their way.

Type Sixes Make Calculated Decisions

You will never find a Type Six entering into a situation blindly. This person will look to their trusted friends, family, and mentors for advice on their biggest decisions. From the outside, this may seem like indecisiveness; however, a Type Six simply wants to be sure that they have all of the information they need before they move forward.

Type Sixes Are Realists

You might find that Type Sixes are suspicious of certain situations at work. It may even come off as pessimistic. But what you will actually find with Sixes is that they are realists who will not overly romanticize their new projects or client situations. They want to be positive, but they know that blind positivity won’t get the job done. In fact, they may even worry that being overly optimistic could help them to ignore potential problems coming their way.

Get to Know Your Marketing with Green Apple Strategy

We believe that knowing our strengths can help us build the perfect team for each of our clients. Ready to find a team designed just for your company? Contact us today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.

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What Makes an Enneagram Type 5 a Marketing Asset

“The Investigator.” Type Fives are known for being intense, cerebral, perceptive, and often isolated individuals; it’s no surprise if your mind immediately conjured an image of Sherlock Holmes! Type Fives strive to acquire as much knowledge as they can, making them life-long learners. Their worst fear is being viewed as useless or incompetent, especially in a professional setting.

One of our own Content Specialists working as a member of the Green Apple Orchard, Saxon McCullough, is a Type Five! What does this mean in regard to her work approach? If she encounters a subject she’s not entirely comfortable with, she goes into a deep dive of research to learn all she can about the topic before she begins writing. This is obviously a great approach to have as a writer, but this approach also serves as a pacifier to any anxiety she has about feeling inadequate in her professional role.

Aside from being a devout researcher and life-long learner, here are a few more traits of a Type Five that make these individuals an asset to your marketing team.

Type Fives Need to Observe and Contemplate

The basic desire of a Type Five is to hear from others, “You know what you’re talking about;” therefore, they are constantly internalizing ideas and concepts around them and contemplating how they can use this information to innovate.

Saxon sees this Type Five trait the most often in her work. She frequently explains to employers, when asked about her writing process, that if she has been given three hours to write an article, she will spend the first two hours immersing herself in research and absorbing everything she can about the topic. She is then able to hammer out the right assignment in no time at all!

Type Fives are Life-Long Learners

If you think about the Type Fives you know, you might find that they tend to love finding new hobbies to immerse themselves in. Whether it is all of sudden becoming obsessed with learning how to bake croissants or learning every detail about fly-fishing, Type Fives feel a need to be experts. When considering the Type Fives in your workplace, you will likely find that they have a strong desire to become a subject matter expert—the go-to for a specific problem or topic.

Saxon is that croissant person. She used to work at a coffee shop, and it wasn’t long before she had weaseled her way back into the kitchen and became Lead Baker. Is it because she has been a life-long baker since she was a child? Absolutely not! Her Type Five mind just happened to latch on to baking as the tool to make her feel adequate in her job, and the rest is history.

Type Fives Value New Ideas and Innovation

After we have acquired a sufficient amount of knowledge, Type Fives seek to use this knowledge to create new ideas and generate new understanding and insight. This means that these individuals are often distinguished problem solvers in the workplace (which are always good to have around).

Every workplace could benefit from someone who has the drive to look at a topic, internalize every aspect of it, and then flip it upside down and create a new perspective. Type Fives can help others on your team find new approaches to old ideas—an invaluable contribution!

Need Marketing Direction?

Are you looking for a strategic, full-service marketing firm with curious, innovative team members? Contact Green Apple Strategy today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.

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Enneagram and Marketing: The Creative Beauty of Type Fours

“The Individualist.” Enneagram Type Fours are some of the most original, creative people you’ll have the joy of meeting. On their continual journey of self-discovery, fours discover their emotional depth and vulnerability, pouring that into creating works of art out of everything they touch. Do you have a Type Four on your team? You might find that they are the person dazzling your clients with originality and candor. Let’s take a look at what makes Type Fours exceptional additions to your marketing team. Read more: Enneagram and Marketing: How Type Threes Move Mountains

Type Fours Are Profoundly Creative

When a creative project is on your plate, you may want to look to your Type Four to run wherever their creative mind takes them. They have an uncanny ability to see life from many angles and perspectives, often making them deeply intuitive and sensitive people. This insight allows Type Fours to approach projects in a new way—a way that someone else may have never thought of.

Type Fours Are Intuitive

This type is often analytical when it comes to their feelings, as they’re always looking for ways to stand out. In this search for their unique traits, Type Fours learn to follow their intuition and discover what feels right for them. You can be sure that this person will use their emotional intelligence to identify the tone and direction that will fit the client’s brand and personality. They’ll follow their gut, leading them straight to an original idea that fits the project’s unique vibe. Read more: How Understanding the Enneagram Can Help Your Customers

Type Fours Are Inspired

Their imaginative nature makes Type Fours one of the most inspired people on your team. You’ll find that they’ll always be on the lookout for something that will spark an original idea. Give them a few points of direction and see what they come up with!

Type Fours Are Honest

One of the best Type-Four qualities is their penchant for honesty. Their authentic nature makes it easy for them to share what they think and feel about a subject—an excellent quality for when your team needs constructive feedback. When you want to know what a Type Four really thinks, you can count on them to let you know.

On the Hunt for a Marketing Partner?

Our team enjoys learning more about each other through Enneagram Types and Culture Index surveys to ensure that we communicate and work together effectively. In the end, this is all to improve our clients’ marketing strategies and use our small team to garner big results. Are you looking to see what full-service marketing can do for your brand? Contact Green Apple Strategy today to schedule a consultation.

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Enneagram and Marketing: How Type Threes Move Mountains

“The Achiever.” If you’ve met an Enneagram Type Three, they likely left a lasting impression on you. They’re the dreamers and the doers who are running the show, making sure that they’re always moving forward, making the world a better place as they go.

It comes as no surprise that Green Apple’s Type Three is Samantha Pyle, Owner and Chief Strategist. She is always looking for the next step, brainstorming ways to advance Green Apple and our clients and putting those ideas into motion.

We asked Sam how her Enneagram traits inform her success as a marketer. Here’s what we learned.

Type Threes Are Self-Assured and Confident

The ability to listen to your internal voice and know that you’re making the right moves for the right reasons is invaluable. That assurance is what makes Threes such wonderful marketers and leaders—they have a vision, and they trust themselves to make it happen. You will find yourself trusting them, too, as they prove time and time again that they can move mountains.

Samantha explained, “My self-assurance makes me great at business development, attracting employees, and entertaining clients. It also gives me the confidence to know that, no matter what, everything is going to work out, and we will grow and flourish. We will get the clients we are supposed to have, and we will do great work.”

Type Threes Are Ambitious and Driven

For Sam, “failure is not an option.” A Three’s ambition is unmatched. Their innate motivation to achieve and thrive pushes them to always be “three” steps ahead. You’ll notice that Threes are continually finding ways to exceed the expectations of those around them. For the Owner and Chief Strategist of a marketing agency, that’s the recipe for success.

“I’m always driven to grow the company and provide work with new clients or by growing our client relationships for my employees. I am motivated by success and will not take no for an answer,” she said.

Type Threes are Committed to Their Work

You might describe the Threes in your life as workaholics. When they begin a project or a relationship, they are all in and committed to seeing it through to the end. Many Threes find themselves as driven entrepreneurs, as their relentless drive pushes them to build their businesses and do the same for those around them.

“I am always working and always thinking of the next idea or a better way to do something. I am always thinking with my marketing hat on and constantly jot down ideas to help advance Green Apple or our clients. This is something an entrepreneur thrives on. This is a great trait for growing business.”

Type Threes are Authentic Role Models

Threes understand the rewarding feeling of achieving more than you ever thought possible, and they want to share that feeling with the world. When they’re thriving, that’s when Threes know that they can change the lives of others.

“I love taking care of my employees and serving as a mentor to them or members of the community whenever possible,” she concluded.

Ready to Partner with a Proactive and Ambitious Marketing Team?

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Enneagram and Marketing: How Type Twos Strengthen Relationships

“The Helper.” If you know an Enneagram Type Two, you know that their helpful spirit inspires everything they do. They will be the first to lend a hand, listen to your needs, and build a strong relationship with you.

I’m Green Apple’s Content Marketing Specialist, and I just happen to be the Type Two on our team! In this article, I’ll explain how the Type Twos on your marketing team use their helpful, sensitive souls to meet your customers’ needs.

Type Twos Are Detailed Listeners

If you are talking to me, I am listening to you. Type Twos tend to pick up on the energy of others because we want to identify their needs. Some might call this “people-pleasing,” and, to an extent, that’s what it is. However, we want to make sure that you are well taken care of and comfortable whenever you’re around us.

In a marketing context, that means that your Type Two is listening intently to coworkers and clients, trying their best to understand how they can improve the situation. You can be sure that they’re taking note of your tone, facial expressions, and what you say. Not in a creepy way, I promise! But rather, Type Twos want to gauge how you’re feeling and ensure that you feel heard and get what you need.

Type Twos Thrive on Being Needed

A Type Two can often base their worth on how needed they feel. This motivation can drive them to seek out new ways to allow people to rely on them. You may find that the Type Twos in your life are the first ones offering to pick your dog up from daycare or bring a casserole when you’re sick.

Because I want people around me to feel like they can rely on me, I often identify ways to be more helpful to coworkers and clients. Type Twos will often offer their time for whatever you need; this may look like volunteering to take a call or researching ways to boost business. However they can, a Type Two is actively looking for a way to support you.

Type Twos Are Warm and Welcoming

As I mentioned, Type Twos want you to feel comfortable—above all else. I’m a Type Two with a Wing Three, so that makes me the “Hostess.” I’m always aware of what others might need around me, so I will try to offer whatever I can to make you feel welcome. Most often, that’s a hot cup of tea.

This trait is incredibly useful in marketing because when people are comfortable, that’s when they connect. That’s when you can really discover their “why,” their passion. People tend to become more vulnerable and show you a side of themselves that you may have not otherwise seen, which is perfect for finding the heart of a story to build engaging content.

Type Twos Make Relationships the Most Important Thing in Their Lives

Our welcoming nature makes it easier for Type Twos to build and cultivate relationships. This is true both personally and professionally. When we’re connecting with clients and helping them connect with their audience, that’s when we’re at our peak. It’s indescribably rewarding when we make a new connection or begin building a unique bond, and doing that for our clients is the best part of the job. Above all, you can always be sure that you are a Type Two’s priority because your relationship with them is what matters most.

Ready to Build Stronger Relationships with Your Customers?

Are you looking to see what full-service marketing can do for your brand? Contact Green Apple Strategy today to schedule a consultation.

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Enneagram and Marketing: How Type Ones Accelerate Your Strategy

Are you an Enneagram Type One? Have one on your team?

Type Ones are known for their sense of responsibility to improve the world around them. They tend to accomplish this by striving for perfection, following the rules, and doing what’s right. This person is your organizer—the one keeping everyone in check and keeping everything moving. We’re lucky to have a Type One on our team that is a master of attention-to-detail and organization—two common traits of this Enneagram group. Olivia Cooper, our Senior Client Relations Specialist, is the secret weapon of our marketing team. Let’s take a look at why that is and how the Type One on your team can help accelerate your marketing strategy. Read More: How Understanding The Enneagram Can Help Your Customers

Type Ones Identify Opportunities for Improvement

“Type Ones are often improvement-oriented. We love to fix everything or solve problems to make something as perfect as it can be. Marketing is always changing, so it’s important to constantly make strategies better as the industry and clients evolve,” says Olivia. What an essential quality in marketing, right? This right here is what we love about our Olivia, and what we love about Enneagram Type Ones as a whole: they continually make us better marketers, better brands, better communicators. You name it, and your Type One will help you identify opportunities for improvement to make your brand better as a whole. After all, in our fast-changing world, we need Type Ones to show us the light and help us to keep up.

Type Ones Have Great Integrity

“I care very much about doing the ‘right thing.’ Being ethical in marketing is extremely important for transparency with consumers!” she says. Above all, consumers want a brand they can trust so that they can feel good about where their money goes. The Type Ones on your team will always be looking to do what’s right by you and your audience.

Type Ones Are Organized

“I am pretty organized, which helps me keep everything together. This is especially useful for marketing at an agency, where I’m balancing many different clients at once,” Olivia explains. In fast-paced environments, Type Ones are your ally. They will be the person keeping your projects afloat and ensuring that nothing is overlooked along the way.

Type Ones Are Detail Oriented

We all like to say that we’re detail-oriented. In fact, I would venture to say that you can find those words on the vast majority of people’s resumes. However, as much as we feel like we need to say that we have a keen eye for detail, that isn’t always the case. No matter how hard we look, we’re going to let a few things slip through the cracks. Not Type Ones. They’re looking out for perfection. “Even the tiniest details are important in marketing. People don’t forget the small things, so I’m always looking out for clients in this way,” says Olivia.

Ready to Accelerate Your Marketing Strategy?

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Tag: enneagram and marketing

Type Eights are Not People Pleasers (In a Good Way)

Type Eights Gain the Respect of Their Teams

Type Eights are Self-Starters

Types Eights are Courageous

Ready for a Marketing Team that Will Move You Forward?

Type Sevens Embrace Empathy

Type Sevens are Quick Learners

Type Sevens are Client Whisperers

Type Sevens Bring Together Your Team

Ready to Accelerate Your Marketing Strategy?

Type Sixes Are Loyal

Type Sixes Are Planners

Type Sixes Make Calculated Decisions

Type Sixes Are Realists

Get to Know Your Marketing with Green Apple Strategy

Type Fives Need to Observe and Contemplate

Type Fives are Life-Long Learners

Type Fives Value New Ideas and Innovation

Need Marketing Direction?

Type Fours Are Profoundly Creative

Type Fours Are Intuitive

Type Fours Are Inspired

Type Fours Are Honest

On the Hunt for a Marketing Partner?

Type Threes Are Self-Assured and Confident

Type Threes Are Ambitious and Driven

Type Threes are Committed to Their Work

Type Threes are Authentic Role Models

Ready to Partner with a Proactive and Ambitious Marketing Team?

Type Twos Are Detailed Listeners

Type Twos Thrive on Being Needed

Type Twos Are Warm and Welcoming

Type Twos Make Relationships the Most Important Thing in Their Lives

Ready to Build Stronger Relationships with Your Customers?

Type Ones Identify Opportunities for Improvement

Type Ones Have Great Integrity

Type Ones Are Organized

Type Ones Are Detail Oriented

Ready to Accelerate Your Marketing Strategy?

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