How Enneagram Type Sevens Bring Energy to All They Do


If you’re lucky enough to have an Enneagram Type Seven on your team, you probably already know the energy, playfulness, and innovation they can bring to a working environment. When you work with or manage a Type Seven, you’d like to empower them to use their talents in the most effective way possible. As you’re planning your next project, keep the following strengths in mind to provide your Seven with a role that best utilizes their unique skill set.

Type Sevens Embrace Empathy

Having a Type Seven on your marketing team means that you have access to a full-time cheerleader who can bring incredible energy to your work together. This is a huge asset when it comes to building a successful marketing strategy. In order to craft an effective approach, your team needs to cultivate enthusiastic empathy for your clients. Type Sevens are great at enthusiastically embracing a client’s mission, vision, and goals as their own. Their optimism and curiosity can bring energy to a new client’s needs or reinvigorate the approach to an existing client. 

Read More: How Understanding the Enneagram Can Help Your Customers 

Type Sevens are Quick Learners

Enneagram Type Sevens thrive when they’re learning new material and explaining it to others. If you need to master a social media platform or understand a new search engine algorithm, put your Type Seven on the case. In just a few days, they’ll be experts on the topic, whether it’s monetizing TikTok or doing a deep dive into more effective SEO. Once they’ve mastered the material, have them present their findings to the team. Then, activate a Type One or Type Three to craft a marketing strategy to implement based on this new information. Your Type Seven will feel appreciated and you’ll have new information to use in service of your clients. 

Read More: Enneagram and Marketing: How Type Sixes Stay By Your Side

Type Sevens are Client Whisperers

With their zest for life and notable social skills, Type Sevens truly shine in client meetings, even over Zoom. You can count on a Type Seven to present your marketing strategy in a compelling way that will engage your clients’ attention. After the strategy meeting, you’ll probably find them making plans for lunch, drinks, or dinner with the client. Sevens subscribe to Peter Drucker’s belief that, “more business decisions occur over lunch and dinner than at any other time”—and they’re not wrong about that! 

Read More: Enneagram and Marketing: What Makes An Enneagram Type Five a Marketing Asset

Type Sevens Bring Together Your Team

Sevens know that a team can do their best work when the members feel connected both to each other and to their shared professional goals. Sevens are great at fostering team spirit, especially among the shyer or more introverted members of a group. If you need to increase team cohesion, let your Seven plan a teambuilding activity or schedule a social gathering. They’ll build camaraderie and goodwill with impressive ease. Type Sevens believe the adage that “Culture eats strategy for breakfast.” They know that groups that feel connected and empowered can crush business goals more effectively than a team that’s experiencing disharmony. 

Ready to Accelerate Your Marketing Strategy? 

Our team enjoys learning more about each other through Enneagram Types and Culture Index surveys to ensure that we communicate and work together effectively. In the end, this is all to improve our clients’ marketing strategies and use our small team to garner big results. 

Are you looking to see what full-service marketing can do for your brand? Contact Green Apple Strategy today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.

Enneagram and Marketing: How Type Ones Accelerate Your Strategy

Are you an Enneagram Type One? Have one on your team? 

Type Ones are known for their sense of responsibility to improve the world around them. They tend to accomplish this by striving for perfection, following the rules, and doing what’s right. This person is your organizer—the one keeping everyone in check and keeping everything moving. We’re lucky to have a Type One on our team that is a master of attention-to-detail and organization—two common traits of this Enneagram group. Olivia Cooper, our Senior Client Relations Specialist, is the secret weapon of our marketing team. Let’s take a look at why that is and how the Type One on your team can help accelerate your marketing strategy.  Read More: How Understanding The Enneagram Can Help Your Customers

Type Ones Identify Opportunities for Improvement

“Type Ones are often improvement-oriented. We love to fix everything or solve problems to make something as perfect as it can be. Marketing is always changing, so it’s important to constantly make strategies better as the industry and clients evolve,” says Olivia.  What an essential quality in marketing, right? This right here is what we love about our Olivia, and what we love about Enneagram Type Ones as a whole: they continually make us better marketers, better brands, better communicators. You name it, and your Type One will help you identify opportunities for improvement to make your brand better as a whole. After all, in our fast-changing world, we need Type Ones to show us the light and help us to keep up.

Type Ones Have Great Integrity

“I care very much about doing the ‘right thing.’ Being ethical in marketing is extremely important for transparency with consumers!” she says. Above all, consumers want a brand they can trust so that they can feel good about where their money goes. The Type Ones on your team will always be looking to do what’s right by you and your audience. 

Type Ones Are Organized

“I am pretty organized, which helps me keep everything together. This is especially useful for marketing at an agency, where I’m balancing many different clients at once,” Olivia explains. In fast-paced environments, Type Ones are your ally. They will be the person keeping your projects afloat and ensuring that nothing is overlooked along the way. 

Type Ones Are Detail Oriented

We all like to say that we’re detail-oriented. In fact, I would venture to say that you can find those words on the vast majority of people’s resumes. However, as much as we feel like we need to say that we have a keen eye for detail, that isn’t always the case. No matter how hard we look, we’re going to let a few things slip through the cracks. Not Type Ones. They’re looking out for perfection. “Even the tiniest details are important in marketing. People don’t forget the small things, so I’m always looking out for clients in this way,” says Olivia.

Ready to Accelerate Your Marketing Strategy? 

Our team enjoys learning more about each other through Enneagram Types and Culture Index surveys to ensure that we communicate and work together effectively. In the end, this is all to improve our clients’ marketing strategies and use our small team to garner big results.  Are you looking to see what full-service marketing can do for your brand? Contact Green Apple Strategy today to schedule a consultation.

How Understanding The Enneagram Can Help Your Customers

“I just need to make sure I have it right.” Have you ever heard someone say that? Well, that’s me. All day, every day. I’ve been described as precise, fair, responsible, and, ultimately, a perfectionist—yet sometimes critical, opinionated, or inflexible. Doesn’t sound fun, right? I used to think that. 

What Is the Enneagram System?

Several years ago, I was introduced to the Enneagram system, which models nine different personality types. Before this, I always brushed off any personality tests that came my way. I thought that surely there wasn’t any real value in them. I saw it as a label that people use for fun conversation. But, the moment I read the description of the Enneagram Type One, “The Perfectionist” or “The Reformer,” my jaw dropped. I had never felt so heard in my life. Suddenly, it all made sense, and I could proudly own my descriptors like “opinionated” or “fair” that used to make me feel uninteresting and rigid.  The Enneagram is based on our core motivations, meaning your Enneagram type helps you understand why you do the things you do. I’m motivated by doing things right and, for me, that means doing everything perfectly. What I’ve found more than anything is that the key to using the Enneagram is focusing on the other eight types just as much as you focus on your own. Once you understand how those around you are motivated, you can personalize your interactions with them based on their own type. This is my favorite recipe for happier, productive communication.  For instance, as a Type One, I thrive on clear direction, and I expect you to be fair at all times, including taking your share of the responsibility. But a Type Three might expect you to communicate efficiently and effectively to not waste time while acknowledging the success they’ve worked so hard for. Type eights, on the other hand, like for you to be direct and confident while showing them your feelings to let them know you’re safe to confide in. 

3 Ways to Use the Enneagram in Marketing

So, what does all of this have to do with marketing? Everything.  Relationships are at the core of marketing. Every business must understand its customers’ motivations and personalities to not only effectively communicate with them but keep them coming back. Here are three ways you can use the Enneagram concept in marketing, just as you can in your everyday life.
1. Fostering Leadership and Teamwork
It’s no secret that the difference between success and failure is a great team. Culture is built from the top down, and it shows in your work. As a marketing agency, it’s key for everyone on your team to maintain a high level of self-awareness to acknowledge things that may hold them back from effectively communicating with each other. This self-awareness is especially crucial because marketing agencies wear many hats. Marketers work with clients in many different industries, with countless projects moving at the same time. The more you can understand your leadership style and team members’ motivations, the more efficient you are in your work, and the better your results are for your clients. With simple reminders like posting your Enneagram Type to your office door or regular team-building sessions, your team can begin to understand and appreciate each other’s motivations and use that as a foundation for better work.
2. Understanding Your Audience
Understanding that your motivations are different from your customers’ is crucial for success in marketing. For instance, you may be an early adopter and are always the first person in line to purchase the new iPhone. You always want the newest, shiniest gadget, no matter how long it’s been on the market. In Enneagram terms, you sound like Type Three, “The Achiever.” You care about your image, and you want the most innovative, time-saving tool available.  However, if you’re selling home security systems, your early adopter mentality will not match the motivations of your audience. Your audience, in this example, is more likely to have the thought process of a Type Six, “The Questioner.” Sixes are skeptical and motivated by the need for security. In this situation, you’d adjust your messaging to sell to your customers the feeling of safety they desire by removing fear from the situation.
3. Enhancing the Customer Experience
Curating a positive customer experience, especially in marketing agencies, is always a top priority. For agencies, you’re not only enhancing your client’s experience but also managing the experience of their customers. The first two points in this list equip you with the tools you need to excel in customer experience. The better you can work together, and the more you understand your audience and learn to speak in their language, the happier they’ll become, and the longer they’ll stick around. To illustrate this point, say you’re selling a fun outdoor experience like zip-lining. You know that your audience is filled with people who identify with the Enneagram Type Seven, “The Adventurer.” Through your research, you know that people of this type want to feel free and happy. Because of this, you’ll learn to forget the details and, instead, approach them with adventure-filled opportunities that promote feelings of outrageousness and excitement. Overall, the more you can customize the experience for your customers, the more unforgettable you become. 

Applying the Enneagram to Your Business

As you begin to incorporate The Enneagram into your everyday life, adding it to your marketing toolkit will become more and more natural. At its core, using the Enneagram will allow you to better understand and communicate with your audience by understanding its core motivations. Putting yourself in the shoes of your customers isn’t something new in marketing, but understanding why they do the things they do through an Enneagram-like lens is indispensable.  Visit The Enneagram Institute to take the test and read more about each of the types, wings, centers, and more. And if you’re curious about how to effectively communicate with your audience, contact Green Apple Strategy today. Through strategic marketing, we can help you identify your target audience and channel their inner Enneagram-like motivations to reach them.